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MTL - Number One Player-Chapter 204 The so-called "popular war"
As early as when Lu Yanchi and Ernest Joint Research Institute published the paper on Lingshi New Energy on the arxiv website, news of new energy had already spread in the society.
The public opinion at this time, whether online or offline, whether online or in print media, is full of expectations and prospects for the future.
With more abundant and cheaper new energy, the world is destined to be a better place. On top of this assumption, many netizens pointed out the country, scolded Fang Qiu, and it was so lively.
However…
However, as soon as the wind blew up and wrinkled the spring water in the lake, it seemed like overnight, the situation of public opinion had undergone a subtle change.
Initially, there were only some rumors that some large oil rigs and some large coal mines needed to be shut down.
This news, just a small pebble thrown into the lake, caused extremely small waves, as if it would soon be wiped out by time.
Slowly, slowly, the scope and content of the rumors began to spread.
A YouTube anchor with a million followers revealed a "top secret insider" in his latest video:
"The vast majority of power companies, petrochemical companies, and related industries have to lay off employees... The reason is that because the development of new energy is imminent, all people in the old energy industry will be greatly affected..."
This news instantly grabbed the hearts of countless people with immediate interests.
People started spontaneously, discussing the news on the Internet, asking if it was true, begging it not to happen.
One by one, the small stones were thrown into the lake, and the ripples on the lake surface also spread out in circles. The folds of the ripples collide with each other, causing a larger reaction.
In the water that started to churn, someone gave a "real hammer".
It was a small and medium-sized oil group that was still in operation, and since its oil production site was fortunately not affected by the Third World War, it has maintained full production.
And this company with good development prospects and thousands of employees has made up its mind to start layoffs. Next, it will focus on the petrochemical and deep processing industries, and will put the original most important and the largest number of employees. The department is completely abolished.
The reason given by this company is: "Because of the impact of the evaluation of new energy prospects, we decided to hurry up and transform the group..."
As I have said before, the third world war has affected many companies, and many people are helpless and unemployed, and they have to do their best to find a job that can barely make ends meet.
Those who still have jobs cherish their careers even more, for fear that if they accidentally lose their jobs, they will fall into the current frenzied and helpless tide of unemployment.
In this context, the word "unemployment" has changed from a very scary word before the war to an even more terrible word now; and the news related to mass unemployment has touched countless people's sensitive minds. Heart.
The rhythm picked up slowly, and the lake was still rolling with small waves.
People have been exposing the real hammer information that various industries such as oil and coal need to be transformed and lay off employees, and more and more people are starting to panic in this information.
What detonated everything was a very sincere "confession".
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In this article, the author uses a self-reported tone to describe himself, as a middle-aged man in his 40s, how to be old, how to be young, how to worry about the health and health of elders, and how to take care of children worry about life and learning.
And after the arrival of the extraordinary era, how did he persist and how to maintain the balance of his small family with extreme care.
After the Third World War, his wife lost her job, and all the family, young and old, could only live on his meager salary.
He can only work harder and more attentively, struggling to find his own balance in the torrent of the times.
All he wants is that his children can still go to school in peace, that he and his wife will not go hungry in their daily lives, that his parents will have a place to live...
However, the emergence of new energy shattered his extremely weak desire.
Just now, he received a dismissal letter from the company for layoffs.
The reason for layoffs is that new energy is about to emerge, and the company has to adjust its business and will give up the layout of oil; and because he is too old, the company feels that he must not be able to adapt to such a drastic transformation of the company, so it can only regret fired him.
Holding the dismissal letter, he broke down sharply.
-Why him? Why would God do this to him?
-Why can't his extremely small wishes be heard in this era?
He found an empty corner in silence, and then wept uncontrollably.
The man did not cry easily, but he did not reach the sad part.
He just wanted to ask, what did he do wrong?
What did I do wrong!
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This article, from the bland to the shocking, although the text is plain, it is full of appeal and resonance, which can make countless people think of their trembling days in the third world war:
There are countless relatives and friends around who are unemployed, or they are a member of the tide of unemployment; the awakening of evolutionary animals and plants may occur anytime, anywhere, and the safety of life cannot be guaranteed; the whole family is counting on him, but he is unbearable. pressure…
Is this article just about an ordinary middle-aged man in his 40s?
This is clearly speaking of everyone.
This is clearly telling the voice of most people in such an era.
More or less, everyone has the same experience.
Therefore, in an instant, this article exploded, and it was reprinted countless times on the Internet, commented on countless times, and spread extremely quickly.
Public opinion, what kind of power is that?
Black can be said to be white, and white can be said to be black.
Put yourself in the position of the masses, and then all your opposites will become a force against the masses.
Are those public opinions fake? Are those stories false?
Do not.
There may be some artistic processing, but in the real environment, there are really countless innocent people who will indeed be affected by this.
Otherwise, just relying on that confession would not have caused so many retweets, comments, and resonance.
However, the shaping of the emotional atmosphere is in these seemingly real stories...
Small waves began to churn, one by one, and finally converged into the sound of mountains and tsunamis.
It was during such a process that people in the oil industry, coal industry, and even the automotive industry and other related fields continued to stand up and began to make their voices heard one after another.
Next, there are many public intellectuals, well-known YouTube anchors, and the top figures in the Facebook fan rankings.
They used a very rational attitude on the surface to analyze the social ups and downs that will be caused if the new energy changes too fast;
In a very neutral tone on the surface, they pointed out many possible drawbacks of new energy sources. Just like the original nuclear power plant, they said that this new energy source of spirit stones has just been discovered, and it is related to the awakening of evolutionary animals and plants. In fact, it is very dangerous and should not be promoted quickly, but long-term experiments should be done.
They use an apparently very objective position to put forward suggestions that are not at all objective, and call on the government and enterprises to take into account the demands of the public...
He is rational, neutral, and objective. When you see his very reasonable remarks on the surface, you have already fallen deeply into the trap behind his words.
The initial small wave finally turned into a tsunami, and it finally began to flock to all directions in an overwhelming trend.
At this moment, new energy has gone from being a popular and popular "hope of the future" on the Internet.
It has become a "devil of hell" that endangers the vital interests of the public, may affect the unemployment of hundreds of millions of people, may be potentially extremely dangerous, and should never be promoted quickly.
- That's right, some people even use the term "demon of hell" to describe the new energy of spirit stone.
Even, many people agree with this name.
The new energy of the spirit stone has fallen from heaven to **** in an instant, and has become a bad thing that everyone shouts and beats.
People directly linked Lingshi New Energy with the wave of laid-offs, and they accused and abused, vented and insulted.
If you have a slightly opposite opinion, you can be accused of being a brain scumbag, a dog, and a navy. It is said that those who defend new energy are those big companies that invest in new energy and want to maintain their own company's stock price, so they wash the ground. come.
This kind of routine is actually very common. You don’t say anything when you meet. First, you deduct the name of a brain-crazy fan/washing dog/navy army to affect the feeling of passers-by who eat melons, and then take it out of context and seize any suspected loopholes in the words. In the place where he started to mess around, refer to the deer as a horse, and talk about him, and through many behaviors such as stealing the pillars, splashing dirty water, stealing the concept, etc., the topic went to the sky, it is very "You talk to him about reason, he talks to you. The essence of emotion".
As long as anyone who does not stand on my side, it must be the navy of the new energy company. How powerful are new energy companies, we must unite against them!
But those so-called "companies investing in new energy" are as quiet as chickens, and none of them speak out, almost tacitly acquiescing to the dirty water poured on their heads.
Those who support new energy are arguing innocently: "I am not a navy, I truly believe that new energy is very important to the future development of mankind!"
However, the opponents plausibly gave an extremely well-founded rebuttal: "We are standing on the position of the public!"
Yes, the one who can make the loudest voice is the one who stands on the most popular standpoint.
"The Invisible Guardian" said, "What the people need is just a vent, and they don't care who is the real traitor."
The Internet is the cheapest channel for venting anger. What netizens need is the satisfaction of participating and an overwhelming sense of presence. As for the truth behind the incident, as for the promoters hidden in public opinion, who cares?
When the power of public opinion really takes shape, all justifications are the weakest.
Isn't that the case in this era?
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Across the sea, Bald Eagle Country, Eric Meiyi Energy Group.
Solomon Atwood closed his Facebook page in the office, and instead praised the person in front of him in a complimenting tone: "You did a great job."
"You've captured the essence of everything in this era," Solomon Atwood said, leaning back in his chair, "This is an era of eyeball economies, this is an era of global villages, this is an era of information explosions. Era - If you want to survive in this era, if you want to get the most benefits at the least cost in this era, you have to learn how to grab attention and how to manipulate public opinion.”
"This all comes from your teaching," the reporter in front of him bowed slightly reservedly, showing respect, "It was you who pointed us to this path destined to victory."
"Hahahaha," Solomon Atwood couldn't help laughing, it seemed that he responded well to this very obvious flattery, "I realized very early on how easy it is to manipulate public opinion. Stuff, how easily the public is a creature to be fooled."
"Do you need to reason with them?" Solomon Atwood crossed his hands and showed a comfortable expression, "No, you just need to stir up their emotions."
Compared with rational and objective analysis, it is actually an emotional infection, which is more inspiring.
All the wars of public opinion in society today, whether in the entertainment industry or in politics-politics-time-events, are done in the same way.
"Which is more important, rationality or emotion?" The reporter replied with a smile, his tone still flattering, "You let me know that emotion can overwhelm all rational analysis."
"Yeah, it's a very difficult thing to ask humans to maintain their sanity, and what we have to take advantage of is always this," Solomon Atwood's tone was filled with a hint of emotion, "When a person begins to agree with When it comes to one thing, he can't help but refute the opposite of it."
Solomon Atwood's statement is an important guiding ideology in this public opinion flip.
Take the well-known "confession book" on the Internet as an example, when you are infected with the bitterness of life inside, when you resonate with the story of trembling in the third world war, when you begin to identify and sympathize When the protagonist of the confession book,
You have already begun to subconsciously refute, the new energy of Lingshi that triggered his layoff incident.
Not to mention, all the elements of this article have been chosen extremely appropriately.
Why choose a middle-aged man who is almost 40 years old as the protagonist?
Because the main force who is most easily incited by emotions on the Internet are young people in their teens and 20s, but if a young person in their teens and 20s is used as the protagonist, it does not match the background of the laid-off wave in this article - young, just It means that in the future, if young people are unemployed, it is still possible to find another job, and the sense of exaggeration, despair, etc. it can cause is not strong enough.
Therefore, the author of the article simply raised the age of the protagonist to forty years old, that is, the fathers of young people in their teens and twenties. I can still go to school with peace of mind” and “how to worry about the life and study of my children”, all of which are to arouse the empathy of the main force on the Internet.
There are also those psychological descriptions about the third world war, those complicated trivial matters encountered in life, anyway, how to meet the public psychology, how to arouse the public's mind, do what you do.
It's not enough to have such a popular article. They also launched many packages such as one, two, three, four, and various stories of young white-collar workers who lost their jobs, and fathers who lost their jobs and may not be able to continue their studies. They basically cover everything you can think of. noodle.
In addition, the immediate interests will touch the mood of netizens more than the future of the sea of stars.
According to the "insider information" on the Internet, the wave of layoffs will spread to more than 10 industries and hundreds of companies. How can this not make people feel frightened, feel empathy, and feel angry from the bottom of their hearts!
"I just provided an idea," Solomon Atwood said in a humble tone, "and you have implemented this idea very well."
"Do we need to actually play in this kind of thing?" Solomon shook his head, "Of course we don't need to. We shouldn't even actually play, and if we do, it's easy to cause trouble."
"That's right, what we're going to do," the reporter said with a respectful smile, "On the surface, it's just revealing a few insider information and letting some companies officially release a few layoff announcements— And this kind of thing is what they have to do.”
"And what we're doing below," the reporter laughed, "what kind of little guy with short eyes dares to fight against the forces united by countless big capitals and big chaebols, and what is the shocking story? He is Are you completely dead?"
People who offend the government of a certain country can actually seek political asylum from other countries, such as the whistleblower of the Prism Project, and there is still a certain hairy bear country as a back-up; but those who offend some multinational consortiums will end up in the real world. extremely tragic.
Not to mention, there are a lot of big companies, big chaebols, and big capital behind this event. Some people on the Internet who made wrong speeches have already received relevant warnings. Who would dare to do something in the slightest?
For example, this time online "companies investing in new energy" have become the target of hostility among netizens, but do any of those companies dare to speak out?
Do they want the future of their company, or, more exaggeratedly, want their own lives?
Every large multinational company with a long history is really a completely independent kingdom. All the dark sides are hidden under the shadow of the light. On the surface, it looks extremely bright.
"It's also thanks to my alliance that is very powerful," Solomon Atwood smiled slightly, "I did a very good job in the rhythm of breaking news, confusing water, and hitting joints, and the relevant support was also very powerful..."
Just as they were talking, the phone in Solomon's office suddenly rang.
"Sorry," Solomon apologized very politely, "I'll answer the phone first."
The person reporting made a "please please" gesture, and then took a few steps back decisively, back to a place where the content of the call could not be heard.
Solomon smiled at him from a distance before picking up the phone:
"This is Solomon Atwood."
"Sir," there was a voice asking for instructions on the phone, "you told me before that the matter of the Ernest International Joint Research Institute should be reported to you as soon as possible, so I take the liberty to disturb..."
"Tell me," Solomon Atwood raised his eyebrows, "What's the matter?"
"The Ernest Institute was just under siege by a mob," the voice on the phone said. "Thankfully no damage was done, but the entire institute is in shock."
"What's the matter?" Solomon Atwood frowned, but quickly relaxed again.
"It broke out on the Internet that the first paper of Lingshi New Energy was from the Ernest International Joint Research Institute, and they are fully devoted to the research of Lingshi New Energy," the voice on the phone was a little helpless. "So some netizens were incited and went directly to the institute."
"How did you deal with it?" Solomon Atwood looked calm.
"I found the local police and dispersed the mob," the voice on the phone replied, "and then contact you as soon as possible."
"Well, you're right. Next time, report this kind of thing to me as soon as possible," Solomons thought for a while and replied, "Please calm down the researchers first, and I will send security personnel as soon as possible. to be responsible for the safety of the institute."
"Sir, the people from the Ernest International Joint Research Institute are very eager to get a reply," the voice on the phone asked cautiously, "They want to know, what do you think of it, and now the public is very concerned about Lingshi New Energy. Unfavorable remarks?"
"Do they have any other questions?" Solomon Atwood's expression remained unchanged.
"Well, they still want to know," the voice on the phone thought for a while - although the people in the research institute had no other questions, but when the boss asked, if there were no questions, they had to make up some questions, so the reporter pondered The thinking of the research institute staff added, "Will this affect the arrangements you talked to them before? For example, investment?"
"Just tell them," Solomon Atwood thought for a while, and replied decisively, "The investment will not stop, let them rest assured that research and development, and must seize the patent in advance."
"Reassure them," said Solomon, who couldn't help but laugh, with a meaningful smile, "I won't be influenced by those public opinions."
- Because those public opinions were actually arranged by me.
"Understood," said the voice on the phone with a hint of surprise, "don't worry, sir, I will do it."
Solomon Atwood gave a "hmm" and hung up the phone.
The reporter on the other side saw that the call had been made and the matter had been done, so he walked back to Solomon and asked for instructions:
"Sir, what shall we do next?"
"Well, next step..."
The corner of Solomon Atwood's mouth evoked a very refined and easygoing smile.
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Huaguo, Great Northwest, Yongliang City Base.
Nie Zhibo went through several layers of verification before arriving at the scientific research laboratory where Lu Yanchi was.
Recently, the security level of this place has been improved by several grades, and even with his identity, it has become very inconvenient to enter and exit.
"Have you eaten yet?" Nie Zhibo pushed open the door of the laboratory, walked to Lu Yanchi's desk, and put down the lunch box in his hand.
"What...?" Lu Yanchi raised his head a little dazedly from the pile of documents he calculated, and looked at the uninvited colleague.
"I guess you didn't eat it," Nie Zhibo unwrapped the lunch box to himself, "I brought you a special packaged lunch for the canteen."
"Thank you," Lu Yanchi's eyes lit up, and finally recovered from the dazed state of research, reached out to take the lunch, and then checked the time on the watch by the way, "Oh, it's 6:30, God, I don't feel..."
"Do all scientists like this?" Nie Zhibo was a little helpless, "Do you forget to eat when your research starts?"
"Most of the outstanding scientists I know are like this," Lu Yanchi replied casually. He cleared a space on the table, then opened the lunch box, "By the way, why are you free to come to me now?"
"The recent wind direction is not right," Nie Zhibo looked around, dragged a wooden chair over, placed it opposite Lu Yanchi's desk, and sat down, "You are one of the leaders of the Lingshi New Energy Project. One, you have to know something about this situation, and I'm here to remind you."
"The wind direction is not right...?" During this time, Lu Yanchi buried his head in various calculations, various conference organizations, and various other chores, and had no intention of paying attention to the trend of public opinion, "What did you say? Wind direction, isn't it right?"
"Internationally, there has been a wave of boycotts against Lingshi New Energy," Nie Zhibo from the Intelligence Department briefly summed up what happened during this period. ."
"What's going on?" Lu Yanchi cast a curious look while eating the boxed lunch.
This curiosity to eat melon almost made the fairy-like taste in the lunch box less tempting.
Meeting Lu Yanchi's curious eyes, Nie Zhibo originally told the matter from the beginning.
Nie Zhibo's narration is very objective, basically revealing several major changes in public opinion - by the way, this kind of change was actually summed up by Xu Shaoyang from the public opinion department next door to him.
"...Just now," Nie Zhibo shrugged, "there was another big parade in front of the White House. The slogan of the marchers was: 'Boycott new energy, give me back my job!'"
"Really..." Lu Yanchi was stunned, "But, no, how can I remember that it was just yesterday, it seems that everything is fine?"
"I remember that there was a big news yesterday," Lu Yanchi tried to recall the news, "I was interviewing a researcher of Lingshi New Energy, about what to expect in the new energy era...?"
"Public opinion is changing too fast, we reasonably suspect that there are pushers," Nie Zhibo said indifferently. In fact, in the eyes of people engaged in intelligence and public opinion, most of the popular news on the Internet has a pusher behind it. I can't find any exceptions. "By the way, it is worth mentioning that there is also the Ernest International Joint Research Institute you once worked with. They were almost besieged by the mob, and it is said that they broke the glass. Fortunately, nothing was damaged. Researchers, what's life-threatening."
"This..." As someone who has not personally experienced the changes in the atmosphere of online public opinion in this short period of time, Lu Yanchi is a little bit incomprehensible, "How is this done? Why is it so exaggerated? It's to the point of attacking researchers offline already?"
"It's just a routine." Nie Zhibo, who was an intelligence background, was not particularly excited about this. "You can ask Xu Shaoyang when you have time. He is from the public opinion department. I am more familiar with this set than you and I."
"Then," Lu Yan was stunned for a while, and began to ask his own personal questions, "Will this wrong wind direction affect the country?"
"Oh, this one can be a little more at ease," Nie Zhibo replied, "After all, we have a 'wall', so the impact will not be so direct, and this kind of trouble is not allowed in China, if you dare to make trouble, you must go to jail. Prepare."
"What's more, in the public opinion department," Nie Zhibo added, seeing Lu Yanchi's frown, "Xu Shaoyang is leading a tough team, working overtime to conduct operations, trying to calm down the atmosphere of this domestic quarrel, there is a little sign Just snuff it out, don’t worry, it won’t work.”
"I'm here to remind you," Nie Zhibo pointed to the lunch box and motioned to Lu Yanchi not to forget to eat, "It's to prepare you as the project leader, don't know anything about this matter, it's not for you to come here. What I'm worried about - the specific things, just leave it to me and Xu Shaoyang."
"That's it, thank you, it won't affect our scientific research team too much," Lu Yanchi sighed in relief and put up his chopsticks again, but instead he couldn't help his curiosity and asked a question , "Who do you think is responsible for this kind of public opinion in the world?"
"Who else is there? Let's see who will make the most profit!" Nie Zhibo spread his hands and said in a penetrating tone, "Although there is no clear evidence yet, there must be some confounding by those with vested interests."
"Especially, those companies that broke the news of layoffs before they even officially released new energy," Nie Zhibo couldn't help shaking his head. "One of them must be one of the driving forces behind public opinion."
"Do they really want the energy transition to lay off staff?" Lu Yanchi asked while eating.
"The Third World War has put a lot of pressure on many companies, and some companies have long wanted to lay off staff; some companies know that now there is a copy of [Riddle Chain], new energy will come soon, so it is necessary to Start making preparations for the transformation," Nie Zhibo analyzed, "Now it's just to release the news of layoffs, and at the same time pour dirty water on new energy sources to guide public opinion, so as not to cause public outrage by layoffs - kill three birds with one stone, that's all. "
"It's just to deceive people on the Internet," Nie Zhibo smiled, with a hint of sarcasm in that smile, "The public opinion of netizens, isn't that the best thing to guide, right?"
"Yeah..." Lu Yanchi, who has always been devoted to scientific research and has no feelings for these vain things, shrugged, "I just ask them not to affect my work."
"No, you can rest assured about this," Nie Zhibo dared to vouch for this, "Our national conditions are different from those of foreign countries, and the power of capital will never prevail."
Of course, Lu Yanchi agreed with this sentence.
It is different from the energy oligarchs who have a long history overseas, have formed a solid force, and can even influence the politics of various countries;
In China, the field of energy is completely controlled by the state.
The attributes of Huaguo Energy Company are not so much a company, but in fact it is more like a derivative of the government in essence, and the identity of the leadership is more importantly the level of its government, not the identity of the energy company manager.
Especially now, the behavior of going up the mountain to fight tigers is prevalent, and this kind of thing wants to go against the country, I'm afraid it's not courting death.
"What did the foreign public opinion mainly say?" After feeling relieved, Lu Yanchi became curious, "Why did it cause such a big reaction?"
"That is to say, there will always be pains in the energy revolution, and they don't want to be the bearers of these pains," Nie Zhibo summed up succinctly, "Of course, the current public opinion has become - too fast change will only bring destruction, and human beings will die. progress should become more robust.”
"Anyway, on the surface," Nie Zhibo couldn't help but "tsk tsk" twice, "however you look, how tall you are."
"However," Lu Yanchi hesitated and replied, "Any change will have pains, and any subversive progress is destined to have victims. This is a matter of time. When steam engines and electricity swept the world, there was no such thing as What is the behavior of 'human progress should become more stable'?"
"So, what they said is very 'correct'," Nie Zhibo said with a slightly unconcerned attitude of watching the fun and not taking it too seriously. "Righteousness is awe-inspiring, it's simply a 'war belonging to the people'."
"'The war of the masses..." Lu Yanchi savoured the word and couldn't help shaking his head. He just wanted to express his opinion on this word - at this moment, his words were interrupted by the prompt tone of the mobile phone.
His mobile phone is placed next to the file, and the push on it is also very obvious:
"Ding dong."
[The UP master "Jiuqu" you follow has updated the video "The Extraordinary Times"]
"Jiuqu has updated a new video," Nie Zhibo swept the notification message on Lu Yanchi's phone out of the corner of his eye, and couldn't help frowning slightly, "At such a sensitive time..."
Lu Yanchi put down his chopsticks, directly picked up his mobile phone, and clicked on the push button. During the study period of Lingshi New Energy, he turned off all push messages on his mobile phone, except for one video software push, just for the sake of See the new video of Jiuqu for the first time.
"What's the title of the video this time?" Nie Zhibo leaned over and put on his mobile phone while watching the video screen that Lu Yanchi had opened.
"The name of the video is, "The Extraordinary Age: Two-dimensional Picture Scroll"", savouring the name, Lu Yan couldn't help but look forward to it, "I don't know what the brave will imply and explain in this video, and show us what to expect. What is the road to come..."
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