MTL - Rebirth in a Perfect Era-Chapter 1728 It's okay to talk after 3 years

Li Mu likes to flicker, and because he has more than ten years of memory for later generations, he likes to flicker with arguments that are totally contrary to the facts of later generations.

For example, he flickered Larry Page, and without cooperation with Makino Technology, Google could never rise or even be killed. Larry Page believes that he chose to believe Li Mu's nonsense instead of believing that he can create it in the future. A business empire with a market value of hundreds of billions of dollars.

For example, he flickered Apple. They left the profits of ipod and itunes. The entire company would fall apart. They could use only cheaper mango-me and yytunes to kill them. They also chose to believe in Li Mu's nonsense and did not believe that they could be in the future Relying on an iPhone has become a super-trillion-dollar market capitalization.

Now, Li Mu flickers with Bill Ford, telling him: your Jaguar and Mercedes-Benz BMW Audi are highly aligned, but you will never sell Mercedes-Benz BMW Audi; your Land Rover is a bunch of Chinese, Europeans, and Americans. The garbage you like, looks ugly, has high fuel consumption, is of poor quality, and may be resisted by environmental protection organizations in the future. Your Volvo hides valuable things inside the car. What is the use of desperately installing airbags in the car? Chinese consumers will never pay for what is invisible.

Being so careless by Li Mu, Bill Ford Jr. was deeply shaken in his heart.

He suddenly felt that he really failed, Li Mu could see the lifeblood of these three brands, but he could not see it.

Jaguar, shit, you ca n’t sell this stuff anywhere;

Land Rover is basically a ball like Jaguar;

Volvo has some markets in some high-level intellectuals in Europe and North America, but this is a niche after all.

Li Mu was right. The best car model sold by China does not even have airbags. What brand Volvo, which advertises as safety, competes with such airbag-less models?

I bought it for 100,000 people from Poussin. Volvo started at a price of 2300,000, and it was a level with Mercedes-Benz and BMW. How to play?

No wonder the brand has been losing money. The crux is here.

By such a comparison, these brands in their hands are really dead.

Once a person's belief is shaken, things will change qualitatively.

Bill Ford Jr. began to feel a little irritable. Jaguar, Land Rover, Volvo, in his eyes, became a hot iron block, holding it in his hands, feeling extremely burnt.

He didn't think about it, adjusting the development strategies of the three brands in accordance with the problems of Li Mu, such as lowering Jaguar and Land Rover's products by one price, and reducing the expensive costs of Volvo hidden in the car, but He has no energy to reorganize these three brands. For a car company, bankruptcy and bankruptcy are much simpler than changing strategies.

Once you start to change your strategy, you will inevitably have to re-develop new products. This is a task that requires a lot of human, material, and financial resources to be completed for several years. The most terrifying thing is that the success rate of grinding a sword for several years is not high. Many car companies are ambitious in launching a car model, Fu Jie; reorganization comes again and again, and Fu Jie three times in a row, almost not far from bankruptcy.

Might as well sell it all at once.

You can use your money to upgrade Ford. After all, the Ford brand is the foundation of the Ford family.

However, Bill Ford Jr. was not willing to sell all three brands to Li Mu in one go. He still hoped to continue to fight for some benefits for himself, even if it was 500 million dollars, 300 million dollars, or even It's only $ 100 million.

Li Mu can see the deep inside of Bill Ford Jr.

Judging from the facts of the last life, Ford can't hold these three brands for too long, and it has no ability to revitalize the three brands. These problems that they say are not just words. These problems are What really exists right now, and what is really embarrassing about them, is the future development of these three brands.

Among these three brands, although Jaguar has not been very popular, but due to the large number of models, wide coverage, self-decreasing price and widening gap with Mercedes-Benz and BMW Audi, the overall sales are considered good;

Land Rover has become synonymous with local tyrants. A lot of young men dream of owning a car, while a lot of young women dream of sitting on a car, so they have been selling well for many years;

Volvo is even more interesting. Its positioning is actually very embarrassing. The price is similar to that of Mercedes-Benz, BMW, and Audi. However, its visibility and value preservation rate have fallen a lot. However, after it was acquired by Geely, it was the first well-known company to be acquired by Huaxia. The popularity of car brands in China has skyrocketed, and the media ’s strong national pride gave Geely a super gift, so that Volvo suddenly became a well-known brand.

If Ford gritted his teeth and kept going, he would not be able to look forward to the spring of Jaguar Land Rover, but Volvo would not be possible, because Volvo's situation is more peculiar. To achieve this, we must first nationalize Volvo and make him China. National own brand.

Bill Ford Jr. hesitated for a moment, and said, "General Manager Li, the problems you just mentioned, I believe there must be some reason, but the automotive industry is very complicated, and it is not clear in three or two sentences. I think we still return to the issue of acquisition. You have the intention to buy, and I have the intention to sell. The rest is the issue of price. "

Li Mu smiled slightly and said to Bill Ford Jr: "Mr. Ford, I have already given you my final offer just now, so the remaining question for us is whether you are willing to accept this offer. If you accept, My team will talk to you about the details of subsequent acquisitions. If you do n’t accept it, we can temporarily put aside this negotiation for a while and wait until next year, the year after, and the year after you, when you figure it out, and we will talk. ”

With that said, Li Mu said indifferently: "You also know that I am actually quite busy in the future. Immediately Makino Technology wants ipo. My Taobao Technology, Taobao Logistics and Alipay also need to consider the next capital operation, and I am very I want to launch these three brands in Huaxia, so I really do n’t have much time to turn the car around now. My shareholders and core team know that I want to play with cars. In fact, there are some objections. If we ca n’t talk about this time, I can just happen. Concentrate on the business, and wait for Taobao Technology to be ipo one day. I'm not so busy at work, and I can play whatever I want. ”

Bill Ford Jr. has been bluffed by Li Mu. He feels that Li Mu is right. Putting hundreds of billions of dollars worth of business value in the car is not fun. If he is a shareholder or partner of Li Mu, He would definitely object to him doing this.

Moreover, he did not doubt Li Mu's words at all. He felt that Li Mu really just wanted to play cars, so he wanted to buy his own brand to realize his personal passion and dream for cars.

In this case, if Li Mu really gives up, or temporarily shelvs the acquisition plan, he will feel uncomfortable.

Although the price of 5 billion US dollars is very pit, but anyway, it is still a good opportunity to sell. When the stock is falling a thousand miles, it is generally impossible to find a pan-man. If you can sell at this price in time, although it feels painful, it will hurt you. It's also a good thing.

This is the same reason that a leg ulcer requires amputation. Stop the loss in time. There is still a chance to recover slowly, but if the obsession is not realized, it may be an abyss.

Thinking of this, he deliberately said with a charming look: "General Manager Li said a joke. In fact, with your enthusiasm and insights about the automotive industry, I believe that great achievements will definitely be achieved. It will never be as simple as playing."

Li Mu laughed at himself: "In fact, I have no confidence in myself. You, the big families who have been in the car for nearly a century, have been unsettled in buying and selling, and I am largely unsure."

Fearful, Ford Jr. was afraid that Li Mu was really disappointed and hurriedly said, "General Manager Li is humble. With your ability, I believe it must be much stronger than us."

Li Mu waved his hand and said, "I tell you the truth, I'm ready to buy these three brands for $ 5 billion, and then go for $ 23 billion or $ 3 billion, and finally sell for less than $ 5 billion. In other words, if I buy these three brands from you now, I am ready to make a net loss of about three billion dollars for three to five years. "

Bill Ford Jr. laughed: "General Manager Li is really humble. I believe that if you are really prepared to lose money, with a savvy businessman such as General Manager Li, you will definitely not make this sale."

Li Mu smiled indifferently, and said, "For me ~ www.novelbuddy.com ~ It doesn't matter if I lose a little money, why am I making so much money? Isn't it just for spending? Spending three billion dollars on the car, yes It's entertainment for me, and I can afford it. "

Li Mu said with a smile: "How do you compare it to you? It's like you're paying two million dollars for a custom version of Cadillac Army One. This car is expensive, but is it worth it? It is estimated that it will be good to buy 400,000 US dollars in the last three years, but it may be very cost-effective for you to use Cadillac Army One for 1.6 million US dollars. More money than you, so for me, spending three billion dollars on car manufacturing for three years is also a very good deal. "

Bill Ford Jr. is ashamed.

In this case, I am afraid that only Li Mu has this capital to say.

And three billion dollars is really nothing to him.

He can only sigh: "For President Li's financial resources, this money is really nothing ..."

Li Mu looked at the time and said, "Mr. Ford, my time is very urgent. I will go to New York soon, so we will be here today. After I leave, my team will stay here. Stay for about three days. Over these three days, you can slowly consider my offer. "

Little Bill Ford didn't expect Li Mu to leave suddenly, and before he returned, he listened to Li Mu and said, "But Mr. Ford, I'll give you a small reminder. I didn't take it with me when my team left. The contract for the acquisition of these three brands, in the next few years, you will witness the continuous loss and depreciation of these three brands. After a few years, when the purchasing power of the currency has dropped by 20% to 30%, the price you get may not be higher than what I give now. Your price is high, it doesn't matter if you are obsessed, we can talk again in three years. "