MTL - Rebirth in a Perfect Era-Chapter 1727 Bird car

Li Mu's attitude made him uncomfortable.

On the one hand, Li Mu's attitude is a bit too ambitious. When he opened his mouth, he said that he just wanted to play with the three brands in his hands, and also advertised that he was the only possible buyer;

On the other hand, it is this kind of negotiation that everyone is not on a channel that makes him unable to find his own entry point.

If any car company wants to acquire these three brands, then everyone will follow the normal routine, take out all the information that should be taken out, and take out the assets, patents, and employee placement plans. Just talk.

But Li Mu does n’t play this set. He does n’t know the current situation of the three brands at all, and he does n’t want to know. He just told Little Bill Ford that I want this thing, five billion dollars, one more point. No, if you do n’t sell it, you can weigh it yourself, or turn around and look at other car companies, who can afford it, or who wants to buy it.

This set of Li Mu is really bad. Instead of placing himself in a position equal to Little Bill Ford, he puts Little Bill Ford one or more levels lower than himself and gives Little Bill Ford. A strong sense of oppression, and a sense of helplessness that seemed to have no choice.

The atmosphere at the negotiating table was a little embarrassing for a while. Bill Ford Jr. was silent for almost two minutes before he said, "Mr. Li, since it is negotiation, I think we should start from a more professional perspective and more specific details. As for the price issue, both of us can temporarily set aside their intention price and discuss the details before we come to negotiate the price. "

Little Bill Ford felt that he had been taken too far by Li Mu, and now it was time to pull Li Mu back to his frequency.

This is like a battle between a lion and a shark. Billford is a lion, and Li Mu is a shark.

Little Bill Ford was dragged into the sea by Li Mu before. Nothing can be done. Sharks can only bite and devour them. But if they reach the land, the strength of the sharks will be greatly affected.

It's like two people in different fields sitting together chatting and debating. If the topic is in one of the fields that they are good at, the other person can't say anything.

Li Mu was too lazy to talk to him about a car. It did n’t make sense to talk about a car, because he did n’t even understand the basic principles of the engine. Understood, I only know that there are multiple different gear ratios, but what kind of mechanical structure is it? He is also obscured by his eyes. The only transmission system he knows about all principles is the bicycle transmission.

Going to talk to him with these details, not only does not make any sense, but also puts himself into a passive state.

So Li Mu waved his hand and said, "Mr. Ford, in my current capacity, and what I am doing, there is no way to discuss more detailed matters. I have to consider too many things, so I can only take a macro view. Look at the problem at a different level. If you want to talk about the details, after I leave, you can talk to the colleagues in my team who are responsible for the details. "

Little Bill Ford felt a heart attack.

In Li Mu's eyes, the five-billion-dollar sale is just drizzle, and he has to talk to him about the drizzle details. Isn't that uncomfortable?

There was no way, the guilty little Bill Ford could only take a step back and said, "It ’s okay to talk about the macro. From a macro perspective, the world ’s auto market will definitely have a huge development, especially the Huaxia auto market. All of us in the industry They all believe that Huaxia will become a huge market in the near future. From this perspective alone, the potential of these three brands is unlimited. "

"Is that right?" Li Mu smiled slightly and said, "I have seen some data reports of the Huaxia automobile industry before I came here. For the past six months, the overall situation of the Huaxia automobile industry has been relatively weak. The decline in sales is the key. Great, you Jaguar Land Rover and Volvo, if you add up a year of sales, you may not have more Honda Accords or Volkswagen Santana, right? "

A little Bill Ford couldn't help but said, "We can't compare with Volkswagen or Honda. This is inevitable."

Li Mu nodded and said, "So you tell me that the market will grow in the future, so these three brands will definitely have development potential. I think you are very irresponsible."

Speaking, Li Muton paused and said, "The automobile industry has been developing since the Second World War. But the development of the industry does not mean that companies in all industries can rise to the sky. Look at it like this. How many auto brands have fallen over the years? Did n’t they enjoy the benefits of industry growth? Of course not, the growth of the industry is evenly spread, but the key is that your own conditions are too poor, even if the industry is growing, you may not be able to survive. . "

Bill Ford Jr. immediately argued disapprovingly: "President Li, Jaguar Land Rover Volvo, all three brands have a long history, they have enough sediment, and the car brands that you have said have disappeared have a world-wide influence. Different. "

Li Mu laughed: "Just say, Jaguar Land Rover Volvo, these three brands are not suitable for the Huaxia market at all. If you can't even see this, then you really lack enough understanding of the Huaxia car market."

Young Bill Ford reluctantly said, "General Manager Li, we have been researching the Huaxia market for many years, and after very professional research and research, I believe that my understanding of the Huaxia market will not be worse than you."

Li Mu waved his hand and said, "Since you are so confident, I will tell you why."

After speaking, Li Mu held out a finger: "Jaguar first, positioning is a luxury car, models are generally larger, heavier, more expensive, fuel consumption is relatively high, this type of car in Huaxia itself has no market, let alone Jaguar itself has no brand awareness in Huaxia, and I tell you that the sales of luxury cars in China are almost half of Audi's. Audi's cars are mainly for business use, and the remaining 50% is for the ordinary civilian market, but there are Mercedes-Benz in it. BMW, what is Jaguar? Who will buy it? "

Young Bill Ford was awkward.

In recent years, Jaguar did not get any attention in China, and put it together with the Audi A6, and sales were even less than the A6.

Li Mu then stretched out **** and said, "Let's say Land Rover, my God, I don't bother to evaluate this brand. The model is huge, heavy, expensive, fuel-hungry, ugly in appearance, and extremely high in failure rate. There is no room for consuming this luxury off-road vehicle, and the main models of off-road vehicles are the more stable, more practical, and cheaper Toyota and Mitsubishi. If Land Rover doesn't change the road, let alone sell it in Huaxia, slowly everywhere Can't sell. "

Li Mu also said seriously: "Don't be convinced, I say that the only country in the world that recognizes Land Rover is the United Kingdom, and only the United Kingdom, but how many Land Rover vehicles can it sell in a year? Where is this car? With the popularity of selling in the UK, can a British company not sell it to you? "

Young Bill Ford was a little angry and wanted to refute, but didn't know where to start.

What Li Mu said was actually nonsense.

Land Rover's bird car will be wildly sought after by Chinese tyrants in a few years, so what he said is false.

However, at this stage, Land Rover does not sell, so from the result-oriented point of view, it is not good, and Bill Ford is speechless.

Li Mu continued to say mercilessly: "Also, you know that a Land Rover bird vehicle has a huge displacement. Such a large displacement is fine in the United States because American oil prices are cheap and Americans prefer large displacement vehicles. But the point is, Americans do n’t like Land Rover! They have Chevrolet, Cadillac, GMC, and Lincoln at the same level. Why buy an expensive, ugly, and easily faulty Land Rover Range Rover? You are the American automotive industry. Land Snake, Land Rover sells a few in the United States a year, you should have counted it in your heart? "

"Also, you should know what ’s happening in Europe. How strong are Europeans’ awareness of environmental protection? Fart is afraid of putting a burden on the planet. Whoever drives a Land Rover, I do n’t know how many eyes I will suffer from one day ~ www. novelbuddy.com ~ In the eyes of Europeans, the Fiat 500 is the best car, economical and environmentally friendly, so I can be sure that Land Rover will become more and more pessimistic in the European market in the future, or even someday, which Non-governmental environmental organizations jumped out and shouted the slogan: "Return me to the blue sky and refuse Land Rover. What will you do then? Where will the Land Rover Ranger you make sell?"

"Sell to Asia? I said just now that Chinese people are spending at present. Most people ca n’t afford this kind of car, and they do n’t like this style of car. You should also know what ’s happening in Japan and South Korea. Koreans are basically I only buy Korean cars, and Japan is similar. However, rich people in Japan really like to buy imported cars, but they really do n’t like Jaguar and Land Rover. They like German cars. Although they are right-hand drive countries, young people like to drive. Mercedes-Benz BMW on the left helm, how many Jaguar Land Rover do you see in Japan? "

"Southeast Asia? My God, the consumption level over there is not even enough for Ford to estimate, let alone Jaguar Land Rover?"

"The Middle East? The weather is so harsh there. Land Rover is enough to sell you a pot after the sale."

Little Bill Ford stared at Li Mu with a stunned look, terrified.

What this guy said really seems to be ...

Because of his flicker, even Bill Ford felt that the bird car like Land Rover was really promising ...

Li Mu then stretched out three fingers and said, "Come here, I'll talk to you about Volvo, and you will give thumbs up when you talk about Volvo. When you talk about it, you will be safe. The selling point of safety is like this. I wo n’t evaluate it first. , But the best-selling model in the Huaxia market should be Volkswagen Santana or Jetta, but did you know that the best-selling models of these two models have no airbags and only safety belts, so you feel that you Tell me, does it make sense to have four, six, eight or eight hundred airbags in a Volvo car? "