MTL - Rebirth in a Perfect Era-Chapter 1731 Toyota's panic

Before Li Mu's private jet landed in Boston, the news that Makino Technology and Ford reached an acquisition intention has already triggered a competitive report across the Western media.

Although Makino Technology has a wide range of businesses, from social software to portals to online music, online games, hardware development, data services, etc., these are far behind the automobile manufacturing industry.

Such an Internet company suddenly makes a car, which is astonishing to the public, just like Nasa's sudden decision to do real estate, because these are two industries that are completely out of reach.

What's more, the public can't understand that Li Mu bought three brands from Ford in one breath. This battle is really a bit big.

No one is more surprised than people in the auto industry, especially the top executives of Japanese and German auto brands.

At this stage, no matter whether Li Mu enters any industry, it is enough to make people in this industry nervous. He suddenly entered the automobile industry with such a large formation, giving the industry a feeling that it is about to face an aggression.

What Li Mu is good at is to break into the ground and enter an industry, destroy the industry first, and then rebuild his home from the ruins.

It ’s like an mp3 player. As soon as mango-me comes in, the entire industry has been greatly affected. It ’s far better than it ’s cheaper than it ’s cheaper, and it ’s far cheaper than it ’s better than it. A lot lower.

In this way, whether it is a product that is stronger than mango-me, a product that is weaker than it, or a product that is equivalent to it, it will be greatly affected.

Li Mu suddenly entered the automotive industry, and no one knew whether he would use the mango-me set for cars.

Inside, the only calmness is German Daimler.

Daimler already knew the intention of Li Mu to acquire the three brands in advance through the Davidson of the goldberg family. They also got the motivation of Li Mu to buy these three brands from Davidson: feelings.

Knowing that it is feeling, Daimler and its most important brand Mercedes-Benz are not too worried.

But other brands are more or less concerned.

Although BMW thinks that the three brands acquired by Li Mu, even if they are doing well, they cannot be better than BMW, but they are afraid of Li Mu's performance-price ratio, in case they are as disgusting as mango-me. Competitor models, that's really a headache.

The public is also a bit worried about Li Mu taking the cost-effective line. Once Li Mu plays the "my stuff may not be as good as yours, but it must be much cheaper than you", it is really enough to cause headaches.

This is the car thing. If the Jaguar's mid-size car is not much different from the BMW, Audi or Mercedes-Benz mid-size car, the German troika will never look at it.

Of course, they are not afraid of Jaguar's price reduction. No matter how much they lower, there must be a cost in there. The reduction is not enough to widen the gap between themselves and the troika. Do n’t let it threaten the troika even if it is too much. Can't live.

However, once Li Mu stepped in, the routine was completely different.

Like the group of people who were engaged in mp3 in the past, they all feel that no matter how low Li Mu falls, it cannot be lower than the cost line. As a result, Li Mu has a way to control his own cost to be lower than them.

For example, this guy directly set up a shopping website and a logistics company, aside from all intermediaries and channel costs and logistics costs, selling mp3 directly to users online, who can play with him?

Fortunately, the automotive industry is completely different from mp3. MP3 is an ultra-lightweight product, while cars are heavy-weight products, and may be the most heavy-weight industrial products in the civilian class. Most families with cars, the most valuable is the house. The second is the car. The complexity behind this heavy product is also multiplied geometrically. Li Mu can sell mp3s online. Can he sell cars online? impossible……

Inside, the most worrying thing is the Japanese auto companies.

Many Japanese are small and highly competitive, so Japanese entrepreneurs pay more attention to details and a sense of crisis.

When they learned that Li Mu was going to make a car, the senior executives of Honda, Toyota, and Nissan all sweated their heads.

In particular, Toyota has the largest stall and the most serious crisis.

Regardless of jet lag, Toyota North American executives called up the headquarter of the Japanese headquarters to start a video conference in the early morning. There was almost no time difference, and they told the domestic senior executives of Li Mu's acquisition of Ford's three auto brands.

Almost all senior managers in Japan are a shock.

Toyota is not the same as Ford. Ford's management model is wide open, so success is it, and failure is also it. Toyota is steadily step by step, exactly like Li Mu planned for himself, step by step.

Looking back at Toyota for so many years, there are popular models at any time and at any stage. They follow the road of exploding models and come up with a model, and then develop new models while maintaining the popularity of this model. Explosion models, in this way, more and more explosion models.

Therefore, Toyota has many highly competitive models at any time, or most of the models produced by this company are very competitive.

Ford's approach is far from Toyota's step-by-step footsteps. Their route is to slap sticks, hold on, and throw away the previous results.

For example, Mondeo and Fox, these two models were extremely popular in the world, and then they became cool. Look at Toyota's Corolla and Camry. The sales have never fallen for many years.

The wing tiger has also been in the scenery for a while, and then it gradually cools down, but look at rav4, one month sales top wing tiger.

It is precisely because Toyota has always been extremely stable, that is why he suddenly hit the back of Li Mu and got cold.

Although the elderly Toyota Ichiro has gray hair, he is still very hard. At five o'clock in the local time in Japan, he was sitting in his study, facing the computer and facing seven or eight Toyota executives. With a look of worry, he said: "We must be vigilant against every move of Li Mu, explore Li Mu's car plan at all costs, and always be prepared to deal with Li Mu's sudden attack!"

North America's ceo focused on the point, said calmly: "Please rest assured, I will do everything I can to master every move of Li Mu in the automotive field!"

Toyota Ichiro sighed: "I thought Li Mu's next goal was electronics. Last month, I reminded the presidents of Sony and Panasonic to alert them to Li Mu's actions. I did not expect that Li Mu suddenly acquired Ford today. The three brands, this guy, are menacing! "

Toyota Zhangnan, who has split from Toyota Ichiro and is an executive at Toyota, said, "Father, Li Mu is very strong, but you don't have to worry too much. If Li Mu is really destructive in the automotive field, He will also have to pass five levels before he can stand in front of us. "

Toyota's Zhang Nan is right. Toyota is the world's strongest comprehensive car brand with the highest profit margin. If there is a natural disaster in the automotive industry, the weaker and lower profit margin companies will be the ones that cannot be carried first.

But Toyota Ichiro was worried, and he said with a serious expression: "Hua Xia is one of our largest markets and it is too close to Japan. I am worried that Li Mu will draw these three brands back to Hua Xia and occupy the Hua Xia market first. Then we will use Huaxia as our base camp and spread to neighboring countries. When that happens, we will bear the brunt. "

Toyota Zhangnan said: "Father, Li Mu's occupation of the Huaxia market is quite possible, but he should not be able to enter the Japanese domestic market. For so many years, apart from a small number of luxury car brands entering the Japanese market, From the high-end to the low-end automotive market, no foreign brand has been able to threaten us locally. "

Toyota Ichiro shook his head and said, "Li Mu is young and very subversive. No one knows if he can subvert the automotive industry, and he is also the spiritual leader of young people around the world. If a car is really produced, it is not necessary for him to sell it to Japan. There will also be young Japanese actively rushing to buy. Our young people ’s demand for idols and their degree of obsession should be very clear. "

Toyota Zhangnan suddenly fell silent.

That's right, to say that Japanese young people's demand and obsession with idols ~ www.novelbuddy.com ~ can be said to be the first in the world.

Even when there is no idol, the creation of virtual idols must be crazy. Once an idol has successfully captured Japanese fans, he or she has a strong market no matter what he sells to Japanese fans.

Fans who are reluctant to spend a penny on themselves but buy all the idol's surroundings, followers, and idols everywhere to help, and spend money everywhere, are common in Japan.

Although Li Mu is a Chinese, he is the biggest idol in the minds of young Japanese. The Japanese media once conducted an interview. Among Japanese young people aged 15 to 25, they ranked first among modern celebrities. That is Li Mu.

The most frightening thing is that young people who worship Li Mu have a higher proportion of college students.

Li Mu gave a speech to Harvard and MIT students at Harvard. The speech inspired young people around the world, especially college students, and Japanese college students were shocked by him.

The post-war Japanese had a very serious mentality. When they felt that they were super elites in Asia and even the entire yellow race, they felt that they could not lift their heads in front of white people.

Japanese young people used to go to Huaxia, South Korea, and other Asian countries with a sense of superiority, but when they came to the United States, they did not dare to speak loudly.

In the era when Japanese young people were most honored to be able to study in the United States, Li Mu, as a yellow race like them, was able to worship top Harvard and MIT top students at Harvard like Caesar. The shock of young people is unparalleled.

Under this premise, if Li Mu produces an autobiography and sells it to Japan, Japanese young people will definitely have a copy. If Li Mu produces a car, who can guarantee that these fans will not "pay for help" without money?