MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 273 Advertising sale

With the public welfare project of the self-service fire station in the country, Xu Yiyang became famous.

The CS team of the New Century Internet Cafe is also very popular in Zhonghai.

Even CCTV reporters mentioned the game. The high degree of attention of the game is beyond imagination.

A large number of brands have started chasing Song Xiaoman every day and want to win the titles of sponsors or sponsors as soon as possible, but Song Xiaoman just does not speak, and is still holding a gesture and preparing to get the best price.

At the same time, traffic to the forum surged.

College students nationwide are aware of the New Century Forum, and there are a lot of people who come to try it.

When they found out that it turned out to be a gathering place for college students, even if they were not students of Zhonghai, they began to soak in it every day.

Website traffic has more than doubled than before.

Seeing the surge in traffic, Xu Yiyang also began to consider the advertising work of the second CS team competition.

Now is the time when the heat of self and the competition is the hottest. In a few days, the self-service fire station may be down, and the competition will be down.

So, he asked Song Xiaoman to prepare to discuss the pricing of advertising.

Song Xiaoman felt that at this stage, the sale of 1.2 million seats should be no problem.

As for the co-sponsored seats, according to ten, each can not be less than 80,000.

Xu Yiyang asked him: "What are the brands that are interested in the main title business now?"

Song Xiaoman said: "Most of them are apparel brands. Most of the young people's fashion and sportswear are mostly Li Ning, Anta, Noble Bird, Benny Road and Metersbonwe. They are also very interested. E-dictionary."

After thinking for a while, Xu Yiyang said, "Even if it's an electronic dictionary, we don't accept this kind of advertisement, just choose a clothing brand."

Others don't have any opinions on this, mainly because they don't understand advertising sponsorship, so they followed Xu Yiyang for a lively talk.

However, Song Xiaoman said that the price of 1.2 million really scared them.

What is it, a title of 1.2 million? Who would be willing to do this injustice?

Without thinking about it, Xu Yiyang said: "Our main title merchant's quotation is two hundred and five in my opinion, oh no, two and six hundred thousand!"

"Ah?" Everyone is stupid, 2.6 million? Who will agree?

Song Xiaoman was dumbfounded, and after a while said: "That, Mr. Xu, I think this price, they certainly can't accept it."

Xu Yiyang said to Song Xiaoman: "Can we accept it depends on how we describe this propaganda potential with them."

Speaking of which, Xu Yiyang took a slight pause and said seriously: "I suggest you do n’t go to Li Ning. It definitely feels like the leader of domestic sportswear, born with an arrogance, so I suggest you go to Anta. This brand has always been Being beaten by Li Ning, it must be very irritable. When you go to them, just talk to them about a deeper way of cooperation. "

Song Xiaoman hurriedly asked: "What kind of in-depth cooperation?"

Xu Yiyang replied: "As long as they don't pay the price and pay 2.6 million sponsorship fees, we will let it become the joint title dealer of the second college student CS team competition. The full name of the competition is officially changed to: Anta Sports, New Century Internet Cafe Cup-The second CSCS CS team competition, put their brand name first. "

"In addition, on our website and forum, all publicity content related to the competition will display the Anta brand logo until the end of the competition, which is included in 2.6 million;"

"Also, before the start of the competition, we will conduct ground promotion in all colleges and universities in Zhonghai. At that time, the promotion staff will wear all clothing and shoes of the Anta brand, and advertising materials will also be added to the eye-catching logo of the Anta brand;"

"After the start of the competition, the ANTA brand logo will also be hung in a conspicuous position on the scene of the regular competition, and advertising materials such as on-site instructions, guidance, and publicity will also be added to the ANTA brand logo;"

"The real highlight is the final semifinals and finals. At that time, all our promotional materials in thousands of venues will join the Anta brand logo. In addition, the contestants of the top four teams will all wear the uniform sports provided by Anta. The service is full of Anta from head to toe. You have to tell them that when the Final Four and the finals start, we will invite a lot of media to the scene. This exposure is great. "

Song Xiaoman suddenly realized!

Xu Yiyang is now a celebrity, and many media are actively reporting his deeds. If the CS team game he organized hits a critical stage and invites the media to the scene, the media will definitely come and will report. .

Calculating in this way, it only takes 2.6 million in total, really not much.

No one knows whether CCTV reporters will come to the finals.

If a CCTV reporter comes and CCTV also reports, charging them 5 million is cheaper for them.

Song Xiaoman was very excited and asked, "What about our ten co-sponsored seats?"

Xu Yiyang said: "Expand to twenty, and display it in four lines, the first line is 200,000; the second line is 150,000; the third line is 120,000, and the last line is still 120,000 . "

With that said, Xu Yiyang also asked: "We have a certain protection policy for the main title merchants, so our twenty co-sponsored seats will not accept any sportswear brands."

"Understood." Song Xiaoman said excitedly: "Then I will talk to Anta's people tomorrow."

Xu Yiyang nodded and said, "If we can talk about it, our advertising revenue should be about 6 million. By then, the overall specifications of our game will be upgraded, and the final venue will have to be at least half a million. Come to the preparation, the promotion in the middle should also invest more, and make the momentum thoroughly! "

With that, Xu Yiyang remembered the designated supplies again, so he said: "Oh, you go to find a beverage brand to see who is interested in the official designated water use, and there is a computer to see who is interested in the official designated computer, the use of the computer in the competition , If you are interested, we will also provide us with enough free games. "

"no problem!"

...

Song Xiaoman is definitely the kind of person whose blue is better than blue.

The next day, when she was cooperating with Anta, she raised her offer to 3 million.

Then, he explained the promotion resources that Xu Yiyang said to the person in charge of Anta in detail, and he didn't even forget to remind him that this event is likely to get CCTV's attention.

Of course, she didn't say that CCTV will pay attention, but only based on the current situation and the status quo that Xu Yiyang has been reported by CCTV, she thinks that the possibility is relatively high, so this is also to be honest, without any fooling elements.

Anta ’s head of China Shipping carefully considered it. He feels that this matter is no longer a local event. Therefore, he believes that this cooperation can be considered, because it is likely to create a huge Influence.

So he immediately asked the headquarters for some advice.

Has been crushed by Li Ning, and indeed made Anta's overall brand positioning strategy very affected. After carefully weighing the pros and cons, the headquarters did not bargain and directly decided to sign an agreement with the New Century Internet Cafe.

Immediately afterwards, Song Xiaoman sold 20 sponsor seats one after another, for a total of 2.95 million;

Wow haha ​​bought the specified water and paid 500,000;

Great Wall Computer bought the designated computer and paid 500,000 yuan. At the same time, it provided 30 competition computers for the competition and returned them after the competition.

As a result, the total advertising revenue of the second CS team game reached a staggering 6.95 million!

After the contract was signed, Xu Yiyang immediately made an appointment with the Hongkou Gymnasium near the school on January 1st.

The Hongkou Stadium can accommodate more than 30,000 people, but Xu Yiyang did not dare to play so big. After all, there can be no more than 30,000 spectators willing to watch the game.

Moreover, the stadium is open-air, it is cold on New Year's Day, no one can bear the four or five hours of events.

Therefore, it is simply held in the Hongkou Gymnasium, which can accommodate about 4,000 people. The stadium is not small, and the indoor environment is more moderate.

Signing up for venues, signing up for stage construction, live sound, screen projection equipment, on-site security, and event agency declarations all add up to 800,000 fees.

This is because Xu Yiyang has relatively high requirements for on-site stage, audio, and projection equipment. He also specially invited multiple cameras to record the whole process in order to make it as atmospheric as possible.

In addition, he took out another 500,000 yuan for ground promotion. When the time comes, the ground promotion will continue in all the universities, business-intensive areas, and crowded areas of China Shipping in the next month. Need constant publicity on the ground to build momentum for this game.

At the same time, Xu Yiyang also added game bonuses.

First, he raised the prize money of the game a lot.

Champion team, cash 100,000 yuan;

Asian army, cash 70,000 yuan;

Ji Jun, cash 50,000 yuan.

The bonus of the three teams alone is 220,000 yuan;

The fourth place is 20,000 cash, and the remaining four teams in the quarter-finals, each 10,000, a total of 60,000;

Only the team bonus will go to 280,000.

In addition to team bonuses, there are multiple single-player awards.

The player who kills the most opponents in total will get the total MVP and a personal bonus of 50,000 yuan;

Use the sniper rifle to kill the player with the most enemies and get the best sniper with a personal bonus of 30,000 yuan;

Use the submachine gun and automatic rifle to kill the player with the largest number of enemies ~ www.novelbuddy.com ~ to get the best assaulter, with a personal bonus of 30,000 yuan;

To kill the player with the most enemies by hand gun, get the best shooter, personal bonus 30,000 yuan.

The total bonus of this part is 140,000;

Xu Yiyang even made a decision to sign the championship team as the own team of the New Century Internet Cafe at a base salary of 200,000 yuan per year.

At the same time, it will also sign the MVP and three best players at a price of 30,000 yuan per person per year, and become the player of the new century Internet cafe's own team.

In other words, he wants to form a professional team dedicated to Internet cafes through this competition.

At that time, they will not only get their final salary, but also get all the bonuses if they go out to participate in the competition. If they win the national competition, the Internet cafe will give them extra bonuses.

The reason to form a team is to engage in e-sports clubs in the future, or even engage in larger national events.

As for the rest of the money, Xu Yiyang plans to leave a portion to make follow-up operating funds, and then take out two million to open a flagship Internet cafe!