MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 344 SuperX opens!

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On Saturday morning, Xu Yiyang got up before the same roommate got up.

At ten o'clock this morning, SuperX officially opened.

He would love to see how popular SuperX will be on the first day of business.

So, when he slipped out of the bedroom, he did not forget to bring his own cassette camera.

Only Shen Lele knew that SuperX was made by Xu Yiyang, so she had already made an appointment with Xu Yiyang, and she would go to the store to see the excitement in the morning.

When the two had breakfast together in the cafeteria and took a taxi to Jinling Road, it was 8:30 in the morning.

Although there is still an hour and a half before SuperX opens the door, but at this moment, there is already a long queue at the door of SuperX's store.

Although SuperX has already put on men's jeans, but more girls are in line at the door.

After all, nothing can stop girls from pursuing beauty and beautiful things.

These female college students have been coming to the store for a few times and have been stalking for a few times. Knowing that the business is officially open at ten o'clock this morning, they came early to queue.

Xu Yiyang probably counted, there are about a hundred people in the queue. It’s incredible. Now SuperX only has women’s jeans, but there are still many men in the queue, estimated to account for at least a quarter.

Shen Lele speculates that these men may have come to queue for their girlfriends or wives.

Xu Yiyang thought deeply.

At this time, more and more people lined up outside the shop.

When the door opened, the three security guards came out from the inside and issued numbers one by one with a marker and post-it notes, and at the same time explained: "Please note that because there are more people in the queue, our store has limited reception capacity at the same time. Business, only 30 people per batch can enter."

Someone immediately complained: "Only thirty are entered at a time, then when are we going to line up?"

The security guard said helplessly: "This is stipulated by our store manager, and I have no choice. Let's cooperate."

The people in the back immediately complained.

The number of people is still increasing. At least more than 200 people are waiting in line now. These people thought that they could enter the market to open the door to buy, but now they suddenly said that they would go in batches, and the people behind were somewhat dissatisfied.

At this time, Lin Tianyi came out and said patiently: "Please understand, after all, everyone is here to buy their favorite clothes, not to buy cheap rice eggs in the vegetable market. If everyone rushes in, the mess will also affect everyone. Shopping experience, and our fitting room is also limited. Even if you don’t line up outside, you have to line up at the door of the fitting room. So, for everyone’s shopping experience, you will be aggrieved for a while.

Lin Tianyi said this, everyone's emotions were immediately relieved.

In fact, everyone can understand the reason for naming.

Everyone wants to shop without haste, pick, see, touch, and try. No one wants people to squeeze into a pot of porridge, or even want to touch the material of their pants.

So instead of going in and fighting, it is better to wait patiently outside, so that when you go in for a while, you can also have a good shopping experience.

Lin Tianyi saw a lot of emotions, and said: "Today, all jeans in our store are limited to one piece, so each person is limited to one piece, so after entering, please carefully consider which one you like. If you go back and think that you want to change other The style, when you come back to change, the store may be out of stock."

"We come in the queue early in the morning and only buy one. Is that too much?"

"Yes! There are so many clothing stores on Jinling Road, which is a limited purchase."

Lin Tianyi smiled with a smile: "We are also to ensure everyone's interests. To be honest, these days before the opening, many people come to pre-order every day, and some people even want to pay directly to book ten or eight. We did not agree, because we have to do our best. It may guarantee the interests of everyone. If we agree, then all the pants in the store today may have been snapped up by others without opening the door. Then everyone will really run in vain."

Lin Tianyi said nothing wrong, many girls came over and wanted to pay to book pants first. If this is really the case, let alone one thousand five hundred a day, five hundred one hundred are also scheduled to go out. That way, today The opening must have come to pick up the goods, and no one in the queue should buy pants.

After listening to Lin Tianyi's words, these people's emotions eased again.

Xu Yiyang watched not far away, and sighed in her heart that Lin Tianyi was indeed a good material for doing business. If she had been greedy for her English training and concentrated on doing something else, she would definitely get great results.

At this time, a girl at the end of the team suddenly beckoned to Xu Yiyang and Shen Lele, excitedly and a little shyly said, "Squad leader, Lele!"

Xu Yiyang turned his head and looked, it turned out to be the Tian Tian in the class who had shown good feelings to herself.

But it seems that since Shen Lele came, she never mentioned this matter to herself again, so Xu Yiyang did not feel embarrassed.

Shen Lele asked her with a smile: "Oh, Tian Tian, ​​are you here to buy pants?"

Tian Tian nodded again and again and asked curiously, "Why are you here too? Didn't you have several try-on models?"

Shen Lele glanced at Xu Yiyang, and then smiled: "I want to see the 103 new models, but I don't have that yet."

Tian Tian nodded gently, said with a smile: "I want to buy a 101, you wear 101 is really beautiful!"

Shen Lele said: "102 is also very good, your legs are so thin, it must look good to wear."

Tian Tian reluctantly said: "I originally wanted to buy one each, but people limit the purchase, so I bought one 101 first, and I will buy 102 tomorrow."

Shen Lele glanced at Xu Yiyang and said deliberately: "You can ask the squad leader to buy 102 for you. Anyway, he is idle and idle. Queuing in together can give you the quota."

Tian Tian heard this and immediately asked Xu Yiyang excitedly: "Squad leader, is that okay?"

Xu Yiyang shrugged and said, "Yes, Lele is right, anyway, I am idle."

"It's great!" Tian Tian was very happy, took out a pink wallet, took out two hundred dollars from it and handed it to Xu Yiyang, and said, "Squad leader, I'll go in later, I'll try it first, you can help me Check out."

Xu Yiyang nodded and took the money to say: "Okay."

After finishing speaking, quickly sent a text message to Lin Tianyi, telling her that she had met a classmate and was queuing outside. When she saw herself later, she thought she didn’t know her.

At this time, the security guard came to issue the number, Tian Tian got 311, Shen Lele 312, Xu Yiyang 313.

As soon as ten o'clock, there were more than 400 people waiting in line at the door. The team had discharged several S-shapes and blocked the sidewalk enough. Lin Tianyi had to send a security guard to disconnect the team. Let pedestrians pass smoothly.

The formation of long queues at the entrance of the SuperX store has made the entire Jinling Road a side spotlight. Before this, such a long queue has never been snapped up here, so this made SuperX famous.

Many passers-by who passed by were also attracted to this scene. When they came to look at the SuperX storefront and the models in the window, they were immediately attracted by the fashionable jeans, so they joined the queue.

At ten o'clock, the store was officially opened, and the security guard Zhang Luo said: "Please invite customers from 1 to 30 to enter the store!"

So thirty people rushed into the store excitedly.

SuperX's decoration style, in-store display and visual effects are all in line with those of twenty years later, so customers have a sense of tallness and high force when they enter.

The boys who had previously helped to queue up, and their female companions have basically arrived. At this time, the girls started to line up into the fitting room. The boys looked around in the store. They also accompanied their girlfriends to visit Jinling Road many times. But such a fashionable store is the first time I met.

The girl who entered the fitting room was even more stunning.

In each fitting room, three mirrors are attached in a concave shape, and the connecting positions of the three mirrors are seamlessly connected, so girls can clearly see the front, back, left and right of their body.

And the lighting in the fitting room is also very sufficient. Multiple spotlights cast warm light at multiple angles, making people's skin color look more natural and comfortable, and every detail in the mirror can be seen clearly.

Each fitting room provides customers with shoes to take off when trying on, which is very intimate.

SuperX jeans are impeccable from fabric to tailoring to various details and workmanship, and the upper body effect is also good enough to spike all competing products at this stage, so it is huge for girls.

And there is another point, SuperX's 1 series of jeans, all 198 yuan, this price is not expensive for these girls who come to the SuperX store to buy clothes, even for many people, the cost performance is very high.

Of course, the SuperX user group is itself a group of men and women who have a certain ability to dress themselves, are too frugal, or cannot accept this level of consumption, which is basically not the goal of SuperX.

In Xu Yiyang's eyes, with the exception of water, electricity, oil, and natural gas, which are priced at the national level, there are few commodities and brands that can cover all consumer classes.

People's consumption concepts are different. Some people have low wages, but they are willing to buy clothing, shoes, and hats for themselves, but some people have high wages, but they feel that they don't need to invest too much in clothes.

Around 2010, these two extremes existed in the company where Xu Yiyang worked.

At that time, many programmers in the company had a monthly salary of more than 10,000 yuan, but they were almost all wearing a 30-dollar vanguard T-shirt, wearing ordinary jeans for about one hundred dollars, and carrying about two hundred Swiss army knife backpacks.

However, the little girl at the company's front desk, with a monthly salary of only more than 2,000, was willing to buy herself hundreds of thousands of clothes and two or three thousand bags.

And most people wear clothes according to their strengths. When the salary is low, they wear Semir, Xtep, Metersbonwe; when the salary is slightly higher~www.novelbuddy.com~Wear Jack Jones, wear Only; the salary is a little higher, wearing Zara and Levis.

SuperX wants to cover, in addition to those who are willing to spend their own money, there are also those who can afford SuperX customers who can afford it.

Moreover, although SuperX is 60%-70% more expensive than most popular brands, but because the style is too good, it is even better than the Levi's that many people miss, so in the eyes of consumers, it seems super cost-effective.

High cost performance will naturally transform a large number of purchases.

From ten o'clock, customers who enter the store, regardless of gender, will buy a pair of pants without exception.

Thirty people entered and sold thirty pants.

When three hundred people enter, three hundred are sold...

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