MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 345 Rapid expansion

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More than two o'clock in the afternoon, SuperX sold 1,500 pieces of stocks, which created a sales of 297,000 yuan, and the gross profit was about 200,000.

If the clerk stopped, even the pants on the model would be taken away.

If it is not that the store has been restricting the current, these 1,500 items may be rushed out for more than an hour.

Moreover, because of hunger marketing, since the afternoon, there have been yellow cattle reselling SuperX jeans.

At first, there were customers who didn't buy it, and they were willing to increase the price by 50 yuan. When the oxen saw profit, they bought it at a price of 50 yuan, and then sold it at a price of 100 yuan.

The price of 298 pairs of trousers for the oxen was basically not available. The buyer's enthusiasm was so high that the oxen bids all the way to 358, and even 398 was still able to ship smoothly, which surprised many people.

This shows that SuperX's brand, pants type and marketing strategy have been a great success.

Li Xuan, who was far away in Ningcheng, heard the news and was excited.

Xu Yiyang asked Li Xuan to communicate with the foundry to increase production capacity and at the same time decided to invest and open a branch immediately.

The reason why Zara’s founder has been able to sit firmly in the world’s richest man for a long time is partly because of its rapid development.

The first is that Zara's styles have been updated too quickly, completely biting the international trend. Whatever the fire is, the styles are as many as the fur, and they are almost constantly on the new style.

Secondly, Zara opened stores too fast. During the ten years of entering the country, the group has opened more than 700 stores in the country, and they are all directly operated stores. There are nearly 10,000 stores around the world, most of which are directly operated stores. This efficiency is simply perverted.

Xu Yiyang does not expect SuperX to develop as globally as Zara, but at least the mainland market must be covered first. Therefore, opening a store quickly is his core strategy for SuperX.

If SuperX wants to grow bigger and stronger, it must open at least 15 direct stores in China in the first three years of development.

As for whether to open to join, this can be decided according to the actual situation after the brand develops.

There are advantages and disadvantages to open joining.

The advantage is to recruit a large number of franchisees, can open a large number of stores in a short time, and achieve the goal of quickly covering the whole country;

The disadvantage is that since recruiting franchisees, it is inevitable to make profits for franchisees. This part of the profits will be sold out. It is not so easy to get them back.

In the evening, Xu Yiyang made an appointment with Lin Tianyi and told her about her development plan.

According to Xu Yiyang's ideas, he is now in Zhonghai non-stop and has opened three more stores.

China Shipping is too big to cover a lot of people.

Lin Tianyi also agreed with Xu Yiyang's plan. She said: "I have also studied in the past two days. Most of the business district can cover an area of ​​10 kilometers in radius. Jinling Road is a famous pedestrian street, although the area covered is larger. , But our store area and carrying capacity are placed here, and no matter how many people our store can't digest."

"Yes." Xu Yiyang said: "It's like the turnover rate of the restaurant, you have ten tables, even if all the people in Zhonghai like to eat, it is difficult to increase the turnover without expanding the scale."

Lin Tianyi asked: "Mr. Xu, you have opened three new stores. Have you considered the location?"

"I have considered it." Xu Yiyang said: "We still have to choose the more prosperous business district of China Shipping. Now that it has occupied Jinling Road, then cover Xu Jiahui, Huaihai Road and Lujiazui."

Lin Tianyi said: "In these three business districts, store rents should be lower than Jinling Road."

"Yes." Xu Yiyang said: "Since SuperX's market recognition is so high, then our new store can be opened more, the store area should be more than 400 square meters."

Lin Tianyi exclaimed: "Mr. Xu, four hundred square meters, three stores, rent and decoration costs are too high, a store needs at least more than one million!"

Xu Yiyang laughed: "The budget is 4 million to 5 million."

Lin Tianyi listened stupidly.

She didn't know how much money Xu Yiyang had, but it was only half a year later that he hadn't seen him. He was able to take out millions of stores casually. This financial power really made her unbelievable.

Xu Yiyang did not have much money in his own hands, but fortunately, Jiayang Education is now operating normally in 17 branches of the province, and the tuition fees collected on New Year's Day are more than 8 million, which greatly eased his financial pressure.

He wants to expand SuperX quickly, which is also based on the successful experience of Jiayang Education.

If a business model has been verified, and it is still doing the addition steadily, one by one and one by one, it is destined to be difficult to become a giant.

If you want to become a giant, you have to multiply, multiply once and then multiply by two, and after a few rounds, it will be amazing.

New Oriental has nearly a hundred branches, nearly a hundred bookstores, and nearly a thousand learning centers in the country, so it can become an education giant with a market value of nearly $20 billion.

When it comes to rapid development, there is another case worth learning, that is, the emerging coffee brand of future generations-Ruixing Coffee.

It took only one and a half years for Ruixing Coffee to be listed on the NASDAQ with a market value of nearly 5 billion US dollars.

In the past year and a half, they opened 3,000 stores nationwide.

Although the clothing store can't be as fast as a coffee shop, if you want to be bigger and stronger, you should also let go of your hands and feet as much as possible.

Xu Yiyang told Lin Tianyi: "In the future SuperX must take the brand route, so you can't be satisfied by just being a store manager if you position yourself."

Lin Tianyi asked: "So how should I position?"

Xu Yiyang said: "The positioning also needs to have a development plan. I think your first stage of positioning will be the operation director of SuperX Zhonghai District. The second stage may be the director of East China. The third stage may even be the national director. ."

Lin Tianyi busy said: "Mr. Xu, I don't have this level. I'm different from you and Xiao Xuan. You are all college students. I haven't studied in college. I just went out to work for the college entrance examination."

Xu Yiyang said: "It doesn't have much to do with college or university. Xuan Sister's university is studying fashion design. This is not related to operation management. I am learning English and I am not related to operation management. It is you. I have worked in the South for many years and have practical work experience, which is stronger than both of us."

As he said, Xu Yiyang said: "In fact, people are constantly growing. You see that many large company CEOs also start as migrant workers, and gradually become small self-employed and small entrepreneurs, and then continue to grow. Now It is definitely unrealistic for you to be a national director. Not only have you not grown to that level, but our own business has not developed to that level, but if your growth rate can be equal to the business growth rate, then you will wait for our business in the future Covering the whole country, your ability is enough to control the whole country."

Lin Tianyi embarrassedly said: "That's what I said, but I still think I'm not the one...

Xu Yiyang asked her: "Do you know that there is a listed company in China's A-share market called Fuyao Glass?"

Lin Tianyi shook his head: "I don't trade stocks, so I don't know."

Xu Yiyang introduced: "The boss of Fuyao Glass is Cao Dewang. He didn't go to school until he was 9 years old, but he dropped out when he was 14 years old. The education level is definitely lower than most people. After dropping out, he has done countless kinds of Work and small business, and later became a buyer in a glass factory. A few years later, he contracted the glass factory he worked for, and then transformed into automobile glass, mainly the front windshield of the car. In 1993, Fu Yao Glass was listed on the A-share market, and its market value should now be tens of billions."

"So powerful?" Lin Tianyi was stunned.

She couldn't believe that a person who had only been in school for five years could create a listed group with a market value of several billion yuan.

But this is the case.

Twenty years later, Fuyao Glass's market value has reached tens of billions, and its business has spread all over the world, becoming a giant in the automotive glass field.

Xu Yiyang told Lin Tianyi: "If the boss of Fuyao Glass stopped his personal progress when he was a buyer, he may always be a buyer, but it is because he can continuously improve himself and improve the business at the same time, so Only then can the company be as big as it is today."

After a pause, Xu Yiyang again said: "So, when it comes back to our SuperX, I am confident that it will grow into one of the most famous jeans brands in the country within two years. Do you have confidence, from now on, from its first Start a store and grow along with it? If you can do it, when SuperX has a store, you are the store manager; when there are ten stores, you are the regional director; when there are one hundred stores, you Is the national director."

Xu Yiyang firmly believes that Niu Ren is not born to be awesome.

Just think of the eighteen arhats of Ma boss.

When starting a business, most of them were ordinary people who had just entered the society.

Why are they so famous in later generations? To put it bluntly, they can grow up with Alibaba without falling behind.

Even, some people are able to overtake in corners,

For example, Ali's Tong Wenhong, she was the front desk of Ali in 2000, and in 2017, she was the Chief Human Resources Officer of Ali and the chairman of Cainiao Network.

In 2019, her personal worth is 4.1 billion yuan, which is the best example of career promotion.

If a person positions herself as the front desk, she has been the front desk for ten or twenty years, and she may even be unable to keep up with the work of the front desk because of her aging and declining image.

But if she positions herself as growing and rising, then she will likely change from the front desk to the chairman and worth billions in ten or twenty years.

So ~www.novelbuddy.com~ Xu Yiyang believes that if Lin Tianyi is willing to work hard, dare to think and dare to do, with her ability, she will be responsible for the entire SuperX operation in the future.

Now is the initial stage of starting a business. For a young man like Lin Tianyi, she has to instill this kind of thinking from the beginning, so that she can fully stimulate her full potential.

Lin Tianyi did not expect that the blood in his body was incited by a 19-year-old boy.

She suddenly looked forward to the future described by Xu Yiyang, and also looked forward to herself.

She thinks that Xu Yiyang is very reasonable. Now that SuperX has only one store, he is the person in charge of operations. As long as he can guarantee rapid growth, why can't he be the country's person in charge of SuperX operations in the future?

She is confident in SuperX's future, and also in her own future.

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