MTL - Rebirth of the Entrepreneurship Era-v2 Chapter 346 Saturated occupation

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The next day, SuperX became even more popular.

Because of the high market demand and the large premium space, there are dozens of yellow cattle who line up early in the morning.

According to Lin Tianyi, before the door opened at ten o'clock, there were already more than 600 people lined up at the door.

This is almost a fight when grabbing the iPhone5.

One thousand and five hundred trousers were still sold out after only four or five hours.

There are even a lot of scalpers playing directly at the door, cash plus 80,100 yuan to receive SuperX jeans, if one person buys a reseller and sells to the scalpers, you can make money by turning over.

The reason why the bull is so strong is also because there are a lot of consumers who have relatively strong consumption power behind it.

Many female college students directly buy SuperX jeans at a premium because they are too far away or unwilling to line up for a long time. The number of female college students who want to buy SuperX is at least tens of thousands. One thousand five hundred a day is not enough.

Of these tens of thousands of people, at least a few thousand are the ones with better economic conditions and don’t care about spending more money. The trousers received by the cattle at high prices are basically sold to these people at a higher price.

With 3,000 SuperXs being launched on the market in two days, there were more girls wearing SuperX on the street.

Because SuperX's pants are unique on the market, these girls have received a very high rate of return while also giving SuperX a lot of exposure.

After all, the large number of people wearing it is also an excellent publicity.

SuperX began to gain fame among the groups outside of Zhonghai University students.

In the afternoon, because there were only non-sale samples left in the store, Lin Tianyi handed over the store to the staff to take care of it, and went to Xu Jiahui by car to start looking for the storefront.

Xu Yiyang's development goal was to open three more stores in Zhonghai immediately, and then spread to the surrounding areas.

The two provinces next to Zhonghai, one of Jiangsu Province and one of Zhejiang Province, are one of the provinces with the best economic development in China. They have strong purchasing power, so Xu Yiyang hopes to go to these two stores immediately after the opening of these three stores. Proliferation of provinces.

At the same time, we must find one or two suitable stars to speak for SuperX and promote the brand nationwide.

When these two provinces are covered, SuperX has at least a dozen or twenty stores.

If the current profit rate can be guaranteed, the monthly profit should be several tens of millions of yuan by then, and the money can be used together with bank loans or direct financing to quickly grow like a snowball.

...

On Sunday afternoon, Zhang Aixue and Li Nan, who was the design and project manager for Jiayang Education, rushed from Yingzhou to Zhonghai to prepare for the site selection of the Zhonghai branch of Jiayang Education.

Before Zhang Aixue was the class teacher of Xu Yiyang and Shen Lele, Xu Yiyang took Shen Lele together and drove to the airport to meet him.

Now Zhang Aixue is mature, confident, and the whole person's mental appearance and temperament have changed dramatically from the image of the old, fearful wife.

Li Nan followed Zhang Aixue, and it seemed that Xu Yiyang was a lot more mature and stable than when he first knew him.

After meeting, Xu Yiyang gave the two people a chance in the hotel booked in advance, and listened to Zhang Aixue's report on the current development of Jiayang Education.

In addition to the last financial statement, Zhang Aixue also brought Xu Yiyang the first draft of the Jiayang Education Junior High School English Tutoring Textbook for three years.

The English tutoring textbooks for the three years of junior high school are divided into six volumes, corresponding to the two semesters of each year of the three years of junior high school.

Part of this set of textbooks was taken from Xu Yiyang's original courseware, and part of it was the entire foreign teaching team of Jiayang Education, based on the content compiled by English textbooks.

Unlike the English training institutions in later generations, Xu Yiyang's foreign teachers are young, but they have excellent strengths. These people are almost all graduate diplomas. They are all born and raised in English-speaking countries such as the United Kingdom, the United States, and Canada. Students who have completed undergraduate studies in China and then went to China to study for graduate students.

Therefore, the education level of these foreign teachers is high enough.

Unlike many so-called English training institutions in later generations, most of the foreign teachers they have recruited have not received real higher education. Some even graduated from high schools in countries like the United States and taught English at Huaxia training institutions.

In this way, the practicality of these textbooks has been greatly improved, and it also has something different from other textbooks on the market.

Xu Yiyang decided to make appropriate revisions and polishes to these sets of teaching materials, and then gave it to Tong Yuewei's mother Chen Xinlin and let her help publish it.

Shen Lele reminded him: "You have such a good relationship with Hu Lao. It is better to go back and let Hu Lao review it. It is better to let him revise and change his name, so that the gold content is higher."

Xu Yiyang suddenly realized.

I forgot about this.

China Overseas is still very authoritative in English education, and Mr. Hu is also an authority among the authorities, and he is now retiring and rehiring. There are not so many restrictions and restrictions. It should not be a problem to give his textbook a name.

With the signature of Hu Lao, this set of teaching materials may really become an explosion in teaching supplementary teaching materials.

It doesn't matter if it can't be an explosion, it is enough for Jiayang to educate more than 80,000 students.

After collecting the manuscripts of the textbook, Xu Yiyang chatted with Zhang Aixue and Li Nan about the location.

Xu Yiyang's idea is to be the largest English training institution in China Shipping. Within the scope of his ability, the business area is naturally as large as possible.

Moreover, the China Shipping Division must be registered as a private school, and its specifications are higher than those of training institutions.

More importantly, the scope of training needs to be changed significantly.

Zhonghai's Jiayang education is no longer limited to extracurricular English tutoring and oral English tutoring in primary and secondary schools. It also needs to add English training abroad, focusing on IELTS, TOEFL test training, and oral language training abroad.

The reason for the addition of overseas English training is mainly because Xu Yiyang had specifically called New Oriental’s headquarters customer service before. He said that he was a college student preparing to go abroad. The person was in China Shipping and wanted to ask if New Oriental had a branch in China Shipping. .

The response from New Oriental is that they already have plans to open a branch in Zhonghai this year, and the summer vacation will start this year at the latest.

In this way, New Oriental will expand from Yanjing to China Shipping within half a year at most.

Xu Yiyang wanted to take up the market of Zhonghai's overseas English training before New Oriental came.

What New Oriental does is to go abroad for training. Previously, I did training for primary and middle school students in school. It stands to reason that they are independent of each other and do their own vertical markets. However, Xu Yiyang feels that relying on extracurricular training for primary and middle school students, the profit margin is still too weak. .

The English training for studying abroad is a very high unit price project. The tuition fee may be two or three thousand yuan or more for a period of two or three months. This is mainly because going abroad is a very expensive project, so it is a big expense Supported by the attributes of the property, the prices of supporting services are rising.

To spend thousands of dollars to train English in order to go abroad, it is nothing for those who have the economic ability to go abroad.

This is also the main reason for New Oriental's high profits.

In contrast, the self-training of primary and middle school students is very competitive and the price is low. The price of one hundred yuan for eight lessons is already very low.

Xu Yiyang did not think about price increases, but he was afraid of raising the price, so he gave up the bottom space. Once the bottom space was given up, small training classes and English teacher extracurricular training courses would be like fish. People get paid.

Therefore, starting from Zhonghai, he wants to grasp the high-end low-end market.

Zhang Ai Xue asked Xu Yiyang: "Mr. Xu, how much money do we plan to invest in Zhonghai Branch?"

Xu Yiyang said: "The land price of Zhonghai is too high. I am afraid that I cannot afford to buy land. I think it will be rented in the early stage, even with rent and decoration, and the formation of a teacher team. It is about three to four million."

Zhang Aixue asked in surprise: "The investment is so big?"

Xu Yiyang nodded and said: "First-tier cities are a strategic impetus for the education industry, not only because of their high consumption power and large population, but more importantly, parents in first-tier cities pay more attention to training and education."

After a pause, Xu Yiyang went on to say: "In small cities like Yingzhou, the proportion of primary and secondary school students participating in extracurricular training classes may be 20% to 30%, and in medium-sized cities such as Quancheng may account for 40%-50%. First-tier cities like China Shipping may exceed 90%. This gap is huge, so the market potential is huge."

Zhang Aixue nodded and said, "China Shipping has stronger consumption capacity and more students, and tuition fees can naturally rise. The same eight courses sell for only one hundred yuan in Qilu, and should reach three hundred yuan in Zhonghai. Around, investment is large and income is high."

With that said, Zhang Aixue asked again: "What are the requirements on the hard index of site selection?"

Xu Yiyang said: "I think the usable area should be at least 3,000 or 4,000 square meters, and at least two or thirty classrooms can be planned. It is best to find an ordinary office building that is not in a prosperous area. , Just take the whole floor!"

Zhang Aixue couldn't help but ask: "What price is a square meter of office space in a day?"

Xu Yiyang said: "The 5A office building in the prosperous business district~www.novelbuddy.com~ is now only four or five dollars. There should be more than one mid-range office building. Two dollars is enough."

Zhang Aixue sighed: "If four thousand square meters is counted, the rent for one day will be eight thousand, and the rent for one year will be more than two million..."

Xu Yiyang nodded and said, "It's normal that rents are high. As you just said, in first-tier cities, tuition fees will also increase, and at least four or fifty dollars will be spent during a class. According to our previous experience, we will earn a steady profit. "

With that said, Xu Yiyang said: "And we are not only opening one branch in Zhonghai, but we are opening many non-stop."

Zhang Aixue asked in surprise: "Open many houses?"

"Yes." Xu Yiyang said: "China Shipping is a strategic priority. We do not have to occupy a pit, but saturated occupation."

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