MTL - Rebirth Starts at 7 Million-Chapter 194 The milk tea shop scam

"You...cough, how much did your friend's milk tea shop invest?" Luo Fan asked.

"The store is rented on a quarterly basis, 18,000 a month, a total of 54,000. The decoration, raw materials, and mess cost more than 120,000 points."

"120,000! So many!"

"It's not too much, I deliberately... I have specially accompanied her to investigate. The cost of opening a milk tea shop is generally between 80,000 and 100,000. If you join, you can save some money.

It can also save snacks and other things like supply, and there is a brand effect, but in comparison, the profit is greatly reduced, so she chose to open her own store and did not join. "

"So you want me to help your friend find a way to bring her shop back to life?"

Li Jingyi nodded.

Luo Fan heard the words with a wry smile: "You look down on me too much. The difficulty of bringing a milk tea shop back to life is comparable to that of building a rocket ourselves."

"Is it such an exaggeration?"

Luo Fan shook his head when he heard the words, but he didn't exaggerate at all.

In the past life, with the emergence of various milk teas, opening a milk tea shop has become an opportunity for more and more people to start a business, and indeed some people have made their first pot of gold by relying on milk tea shops.

Therefore, many young entrepreneurs who have just graduated from college and are fledgling, with the feeling of getting rich overnight, plunged into the deep pit of milk tea shop.

Can a milk tea shop make money? In fact, it is still possible, otherwise why are there so many milk tea shops open?

But it is not easy for a milk tea shop to make money. Many people, like Luo Fan in the previous life, and Li Jingyi in the current life, entered the industry with a half-knowledge, and then lost all their money.

The term milk tea shop scam also has something to do with this part of the people, but more of them are indeed made by some quick recruiting companies thinking about harvesting the franchise fee.

Milk tea shops are actually the same as coffee shops, bookstores, and flower shops.

They have all been "deified" by film and television works, and they are the choice of entrepreneurial projects in the dreams of many young people who have just graduated, especially girls.

They hope to harvest the first pot of gold in entrepreneurship in a relaxed and comfortable atmosphere.

However, the description of this type of store in the film and television works only looks like the years are quiet on the surface, but there are actually turbulent waves lurking behind it.

From the initial inspection, site selection, clerk recruitment, marketing promotion, to the later product development and upgrading, and the continuous battle of wits and courage with dozens of milk tea shops of the same level in the surrounding area, if you are not careful, you may be overtaken and eliminated.

To sum up, whether it is to open a milk tea shop or do anything else, only if you have enough love for this industry and persevere in learning and research, you will not be eliminated by the market.

Of course, milk tea shops have nothing to do with love in general. If you love milk tea, you should open a milk tea shop, and if you love cola, should you open a visible processing factory?

In his previous life, Luo Fan reviewed himself after he failed to open a milk tea shop. He felt that opening a milk tea shop was simple, but it would be too difficult to manage it well.

First of all, the milk tea shop is not as profitable as the headquarter blows. The headquarter's account for the franchisees is to directly compare the cost of raw materials and the selling price.

But in fact, spending money to hire shop assistants to make milk tea, venue rental, store decoration and equipment maintenance all require money.

Luo Fan's previous life was in 2017. At this time, the first batch of people who ate crabs had already made a lot of money, and the next ones were all leeks.

Because by the time of 2018, the milk tea market has roughly shown a "nineteen pattern", and less than 10% are truly profitable, while the remaining 90% are difficult to survive.

This is why many owners of milk tea shops, even though their business is very good, can find the key to not making money or even losing money after a year of operation.

The probability of opening a milk tea shop to make money is only 10%, and it is not just about getting up early and staying late at night.

If you want to make money, you have to go from raw material formula to marketing promotion. No matter which link goes wrong, it is impossible to make money.

Secondly, many franchisees who open milk tea shops are actually deceived by the warm pictures in various MVs and TV series.

But as long as you think about it carefully, you can understand that in a narrow shop with only 30 square meters, you must find ways to put ice machines, tea machines, water purifiers, freezers, milk, tea buckets, fruits, plastic cups, etc. Busy crowded with a few shop assistants.

When the business is bad, the brows will be tangled; when the business is booming, the hands and feet will be trembling.

People who open a shop slowly will find that their original intention to open a milk tea shop is actually a fiction, and at this time, many people will lose their motivation to continue.

The last and most crucial point is that the hype around milk tea is too strong, especially after the emergence of the new concept of milk tea, what fruit tea and milk-covered tea are popular across the country in the marketing of merchants.

If the franchise store is okay, there is a high probability that the formula can be obtained, but it only happens one day later.

But what if you open your own store and you don't have the recipe for customers to drink this latest drink?

Even if you can research the formula yourself, there is no stable wholesale supply of the ingredients in the formula, so there is no way to guarantee the quality and cost-effectiveness of milk tea.

But if you join blindly from the beginning, probably before the store opens, you will be mercilessly harvested as leeks without knowing it.

Pulling an entrepreneurial Xiaobai who doesn't know anything to make milk tea franchise is the favorite thing for liars in the catering industry.

These people are called "Quick Recruitment Companies". They keep registering new companies and harvesting waves of leeks who dream of starting a business with milk tea.

Although the current form of the milk tea shop is not as severe as before Luo Fan's rebirth, it is not something that a little white like Li Jingyi can play, and it is a matter of course that she will lose money.

But then again, Luo Fan couldn't save all the milk tea shops, but it was possible to save Li Jingyi's one, after all, the size of a milk tea shop was too small.

Luo Fan didn't even need to think of any other way, as long as he told the employees that this milk tea shop downstairs was opened by an employee of the company, and everyone could help bring the milk tea shop back to life.

At present, Xingyuan head office has more than 170 employees, the nearby branch Xingchao has 50 employees, and Xingyuan Ventures has 20 employees, which adds up to more than 240 employees.

Luo Fan, the boss, has spoken in person, and it shouldn't be a problem to sell about 100 more cups a day.

Li Jingyi's store is not a franchise store. Even if the materials are very conscientious, the cost of selling a cup of milk tea should only be about one-fifth of the price.

A cup of milk tea worth 10 yuan earns 8 yuan, and sells 100 more cups a day. The profit in one day is more than 800, and it is 24,000 in a month. At least it can be maintained without going bankrupt.

As for making money, then you don’t have to think about it. There are so many milk tea shops around here, and the flow of people is so large. Unless you can deliver the milk tea and don’t compete with the milk tea shops here, otherwise...

"Wait! Send it out? This seems to be a way!" Luo Fan thought to himself.