MTL - Reborn Aristocrat: Return of the Vicious Heiress-Chapter 813 Xiao Zhiyuan and Chu Jingnan

Next, it was Wen Haowen's turn to show his face: "The product developed by Aishang this time is called the Rainbow Series. Based on the seven colors of red orange yellow green blue blue purple, seven different colors of fruit products have been created. Each kind of fruit The products of the series all have different product effects. "

His words have aroused many people's enthusiastic response, the name Aishang Aishang ... The name has been appearing in the public's ears recently, but the information about Aishang is still tightly wrapped, too mysterious The easier it is to arouse people's curiosity.

At this moment ... Wen Haowen's words undoubtedly opened the tip of the iceberg of Aishang products.

Wen Haowen is very satisfied with the enthusiastic effect he made: "Next, I will take you to the display area of ​​Aishang products, so that everyone can get a closer and more intuitive understanding of Aishang products."

Wen Haowen brought reporters and some guests to the exhibition area.

Bold and bright colors, coupled with the beautiful symbolic meaning of the Rainbow series, this series of products gives natural and beautiful meaning, which attracted heated discussion among the women present.

Even Xiao Zhiyuan had to admit that the Wen family had devoted much effort to Aishang. Before, he had obtained a sample of Aishang's newly developed products from Jiang Shaofeng, and had conducted various researches. He originally wanted to Before the release of Aishang products, it ruined the reputation of Aishang products and destroyed the issuance of Aishang products, but he did not expect that the research data of Aishang were perfect, and he could not find any opportunity to attack Wen family. Reason.

Of course, the Xiao family will not engage in unnecessarily small moves. It is said that Mr. Wen did not mean to be vegetarian, but also to the Xiao family itself. This is also a matter of dropping points, so he had to dispel this idea.

Then he discussed with Jiang Shaofeng, hoping that he could help get the formula of Aishang Cosmetics, but Wen Jia seemed to be on guard. He broke up the formula at the beginning, and even many senior researchers couldn't figure out the specific formula. .

Cosmetics are not like ordinary beverages. As long as you understand the general formula, you can study the finished product. Each formula of the cosmetics is precise, and there is no room for half a flash. Maybe you have mastered the formula, but there are more or less ingredients. Can affect the overall effect of cosmetics, and even turn the formula into a deadly poison.

The Xiao family's plan for the Wen family was aborted for various reasons.

This made him very unwilling, and it must have been ... if there were no Wen family to make a ghost from it, now Aishang is already a Xiao family's brand, and now Aishang's success belongs to the Xiao family.

Xiao Zhiyuan watched the products in the exhibition area and whispered to the people around him: "What do you think of Aishang's products?"

Chu Jingnan's eyes fell on the colorful colors of the display area: "To be honest, it is perfect, even if the Xiao family acquired Aishang at the beginning, the newly developed products may not exceed the current Aishang."

Xiao Zhiyuan was dissatisfied with his answer: "Really? On the financial strength, the Wen family is not as good as the Xiao family. Why do you think that the products developed by Xiao Ai are not as good as Aishang?"

He really appreciates Chu Jingnan, because this young man is smart and capable, and also talented.

Previously, he was the chairman of the Lanfeng College Society, and he did a good job. This is what he liked most. So after he graduated from the Lanfeng College, the Xiao Family Human Resources Department threw an olive branch to him.

He occasionally heard people from the company talk about this Chu Jingnan looks quite similar to him, but he didn't take it to heart. Chu Jingnan went directly to the marketing department and performed well and quickly entered his. Sight.

When he first saw him, he almost thought that Chu Jingnan was the blood of his left.

Chu Jingnan said: "The different projects run by the Xiao family and the Wen family also determine that the Xiao family and the Wen family have different product positioning and concept research and development. The Wen family has been a woman's business for so many years and they really know women well. Psychology, as well as the pursuit of luxury brands, better understand the positioning of the market, which is the key to the victory, which is beyond the Xiao family. "

Xiao Zhiyuan's careless attitude converged. He did not expect this young man's eyes to be so unique and his mind so flexible.

Chu Jingnan continued: "The pure natural, fruit, gentle, nourishing, and rainbow series extend the design concept of letting skin eat fruit. No matter which one can arouse women's desire to buy products, high-end luxury brands will never lack that. This is a customer who tries to explore the psychology because she is not bad at money, just to find a product that suits her. Compared with the beauty of youth, what is the amount of money? So ... Aishang has been from the beginning There was a perfect turnaround. "

Xiao Zhiyuan was speechless, and this analysis was really unique: "Do you think if the Xiao family acquired Aishang, how would it build this brand?"

Chu Jingnan said slightly: "I don't think that the Xiao family will invest too much research and development, but it will focus on repackaging and putting it into the market, because ... in the eyes of the Xiao family, Aishang's products are quite mature and do not need to be made. Too much research and development, just need to make Aishang into a luxury brand, such as ... using rare fruits to make a fuss, to create a luxury beak. "

Xiao Zhiyuan was completely speechless. Someone mentioned this idea to him, and he also adopted it. He didn't expect this young man to be so sharp, but after entering the Xiao group for more than a year, he told Xiao If the group's understanding is thorough, this is something that many people who have worked in the Xiao Group for many years cannot do.

Chu Jingnan said: "This is the gap between the Xiao family and the Wen family. The Xiao family only cares about making money, but in the process of making money, the Wen family takes into account product development and packaging, customer psychology and needs, and manufacturing. The topicality of the products, they are good at grasping every detail in the luxury brand market. It is always the details that determine the success or failure of the market. "

Xiao Zhiyuan whispered: "So, what do you think the Xiao family should do if they want to enter the luxury brand market?"

This young man's thoughts were too unique, so Xiao Zhiyuan appreciated it, so he couldn't help asking more.

Chu Jingnan's gaze penetrated the magnificence of the one-room room, and fell on a woman surrounded by a group of women not far away. The stars laughed at the woman: "It is impossible for the Xiao family to enter the luxury brand in a short time. Because ... Wen's Group has been operating in this area for many years, and it is now an iron bucket. "

Xiao Zhiyuan also understood this truth, but just sighed slightly.

Chu Jingnan continued: "But it is not impossible!"

Xiao Zhiyuan looked at in shock: "Oh, what do you think? Speak out and listen!"

Since the acquisition of Aishang by the Xiao family failed, the Xiao family has fallen into a downturn of more than two years, and now it is difficult to recover its vitality. It still has not broken its ambition to attack the luxury brand market. It must be a luxury brand ... The Wen family occupied it alone, and anyone looked at him for a moment.

Chu Jingnan said: "No matter how hard the iron bucket of Wen's Group can be compared to a gold drill? There is no hole, and a hole is drilled. And ... The Wen family itself is not an iron plate. We can start with the Wen family. But ... this is not an easy task, it requires long-term consideration. "

Xiao Zhiyuan was startled, a smile appeared on his face, and he reached out and patted Chu Jingnan's shoulder, saying, "Young people just have ideas, do them well, and I'm optimistic about you!"

It turned out to be a pity that although his son is also clever and excellent, but his temperament ... it takes some time to temper.