MTL - Reborn in Brazil As a Plutocrat-Chapter 440 new way of selling

  Chapter 440 New sales method

  When everyone heard the words, they all began to think, and soon someone began to answer:

   "It's normal now."

   "The problem no longer exists."

   "Why do I still feel inconvenient?"

  “.”

   Hearing everyone's discussion Fang Lang smiled slightly, and after everyone's voices quieted down, he said slowly:

   “Someone just said that the problem is solved and the parts supply is back to normal.

   Some people also said that it is still inconvenient if there is no solution. In fact, everyone is right.

why? First of all, the factory began to resume normal production, and the relevant spare parts were available in the market, and customers and auto repair shops were able to buy spare parts.

   So, many people think the problem is solved.

  The motto of those younger generations has not yet become the corporate culture of Mercedes-Benz. You must follow in the footsteps of the younger generations and bring "dangerous, high-quality, comfortable and reliable" cars to the world.

  Maintenance and repair count? The customer's vehicle has a bump, and the repair of the accident is counted. "

That answer made Wen Yan not laugh or cry. It seems that Xiaojia’s thinking will be difficult to reverse for a while. After all, the real economy is the king in the current society, and all companies must ultimately speak with their products. .

   "No one can tell you now, how can I make you small again?"

   "Please worry about the boss.

  From that sentence, it cannot be seen from the words that the general manager Yuan Zesheng Janvito has no understanding of the brand culture of Mercedes-Benz. That made me very gratified. After all, things are constantly changing. The fragmented information I received from my previous life still needs to be combined with reality to produce more delicious fruits.

  Once your product becomes the product that best meets the needs of customers, what does that mean, do you understand? "

  Everyone there was a little dazed, because they knew how to answer that question.

  General Manager Yuan Zesheng·Yuan Zesheng's eyes lit up when he heard it. It must be true what he heard. What will happen?

   So what concept can your Mercedes-Benz cars sell?

   "Create the car that best meets the customer's needs."

Everyone, please remember that you are Mercedes-Benz, a company founded by the inventor of the car, Mr. Karl Benz. As early as the beginning of its establishment, Mr. Karl Benz told you that "keep improving and always lead", Gottlieb Daim Mr. Le even asks you to "pursue excellence".

   "So, apart from the supply of original parts, what pre-sales services can you not provide?

   is also the main purpose of your coming here today, to establish a Mercedes-Benz car sales company, and to develop a brand-new 4S store sales method.

  But you can’t make improvements based on the actual feelings of customers.

   Seeing that the contrast between the atmosphere and contrast is less, hearing the words is finally hiding it, and getting straight to the point:

   "Very good, so how should we solve this channel?"

  For Wen Yan, it's okay that the person in charge doesn't have such an obsession. Because, that low and achievable goal will definitely inspire everyone to work hard.

  This is not that you are a company that adheres to customer-centricity and continuously creates and improves customer experience products and services. In the same way, tell everyone that what you sell is only products, but no services.

   "So besides those services, what other services can you provide?"

   Seeing this, he smiled slightly when he heard the words, and continued to speak:

  Your parts are sold to that dealer, and other parts of my brand are also sold to that dealer. Is it still confusing? "

   "Very bad, since those are considered pre-sales services, should you provide them to customers?

  Should customers have channels to directly buy spare parts corresponding to our own brand! "

  What you want to tell us is that first-class companies buy concepts and culture.

   Then, Wen Yan popularized the concepts and operation methods of some 4S stores that he had learned to everyone.

   I can only applaud along with Xiaojia to express a warm welcome.

  And those who are going to be sitting here are working together. "

  Everyone nodded in agreement when they heard the words.

  You must be responsible for what you have been entrusted with, keeping up with the steps of your younger generations to create "exquisite, reliable and durable" Mercedes-Benz cars. "

  Should customers trust you more? "

   As he spoke, he wrote the words parts supply under the whiteboard.

  Before expressing some of my own opinions outside the meeting room, I was accompanied by everyone and ended my visit to the factory area. I watched the cars under the production line being assembled, and I felt a sense of satisfaction that I never felt after hearing the words.

  In order to set a benchmark, you plan to simultaneously invest in the construction of two 4S stores in New York, the United States, and Cold Janeiro, and invite your dealers to learn in the store.

  Without the existence of that channel, customers have no problems, and they cannot give feedback through that channel.

   "Think about it, since those franchise stores that only provide services for your brand vehicles can gain the trust of customers, does this mean that you have established an ineffective communication channel with customers!

  Actually, that is not the current status of the auto market, and Xiaojia also cares about each other for a while.

   "It's bad, but as far as you know, the current car dealers are often only willing to sell cars, and what they sell is a brand that is not yours alone.

   "Sell parts to your dealer."

  I came to inspect the automobile company today, and I heard that besides bringing the sales method of 4S stores to the company, the smallest achievement didn’t remind me of Edwards Deming, the management teacher.

   "Just now you discussed how to do bad pre-sales service and the supply of parts, or more wrongly, it should be the supply of original parts."

   After all, each car brand produces different products.

   But looking at the shape of those cars falling forward, Wen Yan felt awkward.

   "So, today you are going to change that status quo.

  Although that would take away part of the power from my subordinates, who would let the other party be the boss of the company! You have to endure even if you have no thoughts.

  Everyone followed the rhythm of hearing the words, nodded one after another and said:

   You must know that you are the manufacturer of Mercedes-Benz, and the service you provide should be the most professional.

  General manager Blanc Janvito got up quickly and said:

   "Those are the things you need to tell the inner world, but without those services, you can take care of the sky. If you want to truly become a small company, you still have to rely on the product to speak.

  That is a sales model that is no different from traditional sales methods.

  Everyone said in unison:

  Before everyone heard Wen Yan's words, their eyes lit up in Kuaijiu's eyes. It was an idea that Xiaojia had never thought about in the future, and it was a completely different idea.

  Yuan Ze smiled and nodded:

  I think this is because although there is a supply of auto parts in the market again, the supply is very chaotic. What you can buy, although it is this part, is not necessarily suitable for your own vehicle.

  Fangyuan Group currently does not have the two joint venture car brands of Mercedes-Benz and Porsche, and at the same time, there is no car brand that Aston Martin has fully acquired. For the distribution method of 4S stores, of course, it is said that one will favor one over another.

   "Franchise store, maybe no one will say, you don't have a franchise store now!

   Have you ever played with some fancy concepts like in the previous life? But Yuan Ze, as a time traveler who has no soul from his previous life, of course has to delay bringing about some changes, and now is the best time to pretend, yes, to brainwash people.

   "That means you're going to be as small a company as Ford Motor."

   After all, as a company founded by the inventor of the automobile, Mercedes-Benz was born to be inferior.

   Fang Lang smiled when he heard the words, I know Yuan Zesheng Yuan Zesheng came from Ford, so if he has no obsession with Ford in his heart.

   Next, the brand franchise store you mentioned later, that franchise store includes vehicle sales (Sale), spare parts (Sparepart), pre-sales service (Service), information feedback (Survey) and other service content.

   Seeing everyone nodding in unison, they asked again after hearing the words:

   Everyone Fang Lang applauded excitedly. Yuan Ze smiled slightly when he saw this, stretched out his hand to press it up, and continued to ask:

  General manager Blanc Genvito obviously didn't expect that, after hearing the rumors, he made a small detour to establish an independent car sales company, and even created a fancy concept hype for this.

  "That sentence is wrong enough, you should know that you are Mercedes-Benz, you are born small.

  My heart gave the answer immediately, and blurted out:

  Those are not marketing concepts for your soon-to-close franchise store program.

   Yes, Ford was indeed the smallest car company in that era. Because the sales miracle created by the T1 car produced by Ford is a myth that is low and achievable, and it is a goal that all car companies want to surpass.

   But you have to tell him, yes, the stores opened by you dealers can still be called franchised stores, they can only be called dealership stores.

   I noticed after hearing that, before the general manager Blanc Genvito said that, several representatives of the German side had rather bad expressions on their faces, and they soon understood the reason after hearing the words.

  “What they said is comprehensive enough, the car is just your product, and making the car that best meets the needs of customers is your goal.

  However, why do some people feel that it is still unresolved and inconvenient?

  As the person in charge of the marketing department, Mr. Steele McPherson must remember that from now on, he must find a way to convey a concept to the inner circle, or the concept of your Mercedes-Benz.

  As soon as the voice fell, someone immediately replied directly:

   So, how do we help customers solve this problem?

  What is a 4S store?

  Speaking of that, Wen Yan hurriedly got up and went to a whiteboard in front of the meeting room, picked up a pen and wrote the words franchised store on it.

  How to solve it? "

   Until everyone understood the brand new concept, Yuan Ze changed the topic and said:

  The franchise store you mentioned, in addition to independently operating your brand, is also responsible for the pre-sales service of your brand vehicles. "

  So, the first thing Yuan Ze thought of was that there was no need for him to bring some new styles to Mercedes-Benz.

As he spoke, he wrote the words "pre-sales service" under the whiteboard.

  Everyone, Fang Lang, breathed a sigh of relief, and finally talked about some brand new concepts, and the current ones are still understandable.

  So, I quickly said:

   Promote your 4S store sales method to the world. "

   "Count, count, count!"

   Or he can't say, make you small again. "

  Yuan Ze Fang Lang nodded.

   Let your products more and more meet the needs of customers.

  Xiaojia will be fully promoted if it is slow, but it is just a new change brought to the auto industry. And Edwards Deming is a sharp weapon that cannot delay the rise of Japan, and at the same time, helps the Fangyuan Group to rise slowly.

  (end of this chapter)