Mysterious Assistant of the Washed-Up Queen-Chapter 558 - 351: Playing Unconventionally, I Like It - 2

Although the TV station wasn't at the center of the storm back then, years of subtle influence had significantly changed it. Their efficiency was now top-notch, and the staff often worked late, fully experiencing the intense pressure of the "grind."

Yet, it wasn't until he saw Unlimited Entertainment's plan that he truly understood the substantial gap between his position and one in a private company. Not to mention anything else, their response speed alone was unparalleled. No wonder they deserved to make so much money.

Take this program, for instance. Normally, the TV station would simply broadcast it as scheduled. All the advertisements were done, and preliminary publicity was arranged. What was left but to follow routine procedures, right?

And that's precisely what they did: clock out on time, handle things as they came. Everything running smoothly without a hitch was the best possible outcome. What more could they ask for? At most, it would be like today: exceptional results surprised the station director, who then called everyone back for overtime to monitor the program's progress—a sign of respect, and nothing more.

But what was he witnessing now? From the moment the program began, the relevant departments at Unlimited Entertainment were on high alert, meticulously tracking every development. They maintained constant communication with the TV station, inquiring about data updates every five to ten minutes. This barrage of requests drove the station staff to endless complaints. If not for the ongoing collaboration and the agreements established by upper management, someone would likely have quit in frustration long ago.

And the outcome? As soon as the program launched, Unlimited Entertainment not only released progress updates immediately but also instantly created various related topics and hashtags.

When the first topic shot to the top of the trending searches, they seized the moment, implemented a backup marketing plan, and immediately capitalized on the trending topic for heat marketing.

All the TV station had to do was cooperate. Unlimited Entertainment, perhaps fearing the station wouldn't be ready, even had marketing materials prepared, needing only the station's logo to be added.

The more he pondered, the more astounded he became. This was true hyper-competition! Was it really necessary for an entertainment company to go to such extremes? And what must it be like at those internet companies, the so-called kings of this cutthroat environment? And their TV station… had it become too complacent?

At that thought, he shivered and quickly shook his head, banishing the idea from his mind.

Who were they kidding? If the station adopted such methods, who would they be trying to work to death? Besides, these weren't matters for a mere department head like him to ponder. The more one did, the more mistakes one made. He'd better just focus on his own tasks. 𝕗𝐫𝐞𝕖𝕨𝐞𝗯𝚗𝕠𝘃𝐞𝚕.𝐜𝗼𝚖

Unlimited Entertainment truly had its finger on the pulse of current trends and had mastered the internet landscape.

They were ready the moment a trend began to emerge. As soon as the buzz intensified, Unlimited Entertainment and East Sea TV acted, just as netizens, drawn by the commotion, arrived, still trying to figure things out.

Initially, the trending topics were sustained purely by audience discussions. Newcomers, attracted by the buzz, were merely curious onlookers.

However, beyond the initial promotional materials and trailers, there wasn't much else. Some viewers, intrigued, would decide to watch the show. Those not interested would simply move on.

Why was this? Because the available material was too scarce, and the marketing strategy didn't target the pain points!

When a program's quality is high enough, it naturally generates significant buzz. If the quality isn't there, success relies on quantity—casting a wide net in hopes that something will appeal to everyone.

If you possess both quality and quantity, then you're poised for a meteoric rise.

That was precisely the situation now. The show "The Voice" had already gained some familiarity with audiences through widespread marketing. The added boost from trending searches drew in even more viewers.

Now, Unlimited Entertainment, in coordination with East Sea TV, started releasing segmented clips of the first episode. They extracted only the highlights, posting a new snippet every few minutes.

Soon, numerous videos flooded the official accounts of the TV station and the program team. Every single one included "The Voice" tag, ensuring precise targeting of potential viewers.

When netizens, attracted by the trending topics, searched out of curiosity, this content was immediately presented to them.

By this point, the remaining segment of the potential audience—those who had already been exposed to the advertising blitz, drawn in by trending topics, and then saw numerous exciting clips—would inevitably be captivated by at least one segment. Their interest piqued, they would then decide to watch the show.

If, even after all this, they still weren't interested, it meant they weren't the target demographic, and it was fine to let them go.

Meanwhile, the viewers who were successfully drawn in propelled the viewership ratings to new heights. They enthusiastically joined the online discussions, helping the show dominate trending searches.

"My god, I just realized Xu Qingqiu also has a devious side!"

"Hahaha, I'm dying, legit 48 concerts."

"President Xu! Do you even remember you have concerts? Hurry up, will you? When are you coming to our city? I've been waiting so long the flowers have wilted!"

"First time seeing Teacher Zheng at a loss; turns out it was Xu Qingqiu who did it."

"Xu Li is about to lose it, hahaha, I think I saw her trying to speak, then Xu Qingqiu chimed in with '48 concerts,' and she was completely flabbergasted."