Witty Wife, Better Life-Chapter 853 - 843 Explosive

On Friday afternoon, the guests for the second episode of the reality show had already arrived at the farm, where Shen Yunfang greeted them alongside the filming crew and took the opportunity to discuss the content of the next two days’ shoot.

The guests were a boy band from Stick Country, the oldest among them barely in his early twenties. The theme of livestock farming was chosen, and each boy was assigned a different type of livestock. Early Saturday morning, after settling the animals, Shen Yunfang led them and a large group of livestock towards the foot of the mountains.

Newly minted pig farmers, sheepherders, and cowherds were thus born.

The two-day shoot went smoothly, the boys cooperated immensely. Despite daily cleaning at the farm, it was still a livestock farm and it was inevitable for manure and other unpleasant smells to be present, but the young men made no complaints, doing whatever was asked of them. Shen Yunfang couldn’t help but admire their professionalism.

After shooting four episodes, "The Life We Long For" finally began broadcasting at midnight in Stick Country.

As one could imagine, many viewers, after watching the show, either called the television station to inquire or to protest: inquiring about when the next episode would air, protesting that the late broadcast time forced them to stay up late.

One or two calls might not have mattered, but after the broadcast of the second episode, the station could no longer withstand the pressure. Eventually, "The Life We Long For" was rescheduled to a prime time slot, resulting in consistently record-breaking ratings.

With the explosive broadcast of "The Life We Long For" in Stick Country, the name "Feiyang" became almost household. Suddenly, people in Stick Country found that shopping malls were laden with fresh produce bearing the "Feiyang" label prominently displayed.

What intrigued everyone most was being able to purchase the delectable dishes that Han Yinhao ate on the show. Similar to instant noodles, the greens and meat were pre-cut, and there were even small plastic packets labeled in English with the names of the spices. On the back of the box, there was a colorful, graphic recipe, much to the delight of many housewives.

In the conference room on the third floor of the Feiyang Farm office building, Shen Yunfang was seated in the main chair, listening as Li Tuo reported on Feiyang’s sales performance in Stick Country over the past month.

"Our farm’s ready-to-eat dishes are very popular, especially the chicken stew with mushrooms—roughly 10,000 boxes are exported every day. Plus, other dishes... we can pretty much guarantee that whatever is exported that day sells out that same day..."

Li Tuo reeled off a string of numbers, leaving the others in the room dizzy. But when it came to sales figures, everyone’s eyes widened as wide as brass bells.

Shen Yunfang nodded, satisfied with the current results. In fact, she had already reviewed the financial reports for the month, which showed that in this period alone Stick Country had brought in nearly 100,000 US Dollars for Feiyang. At this rate, Feiyang’s export profits could easily reach over a million US Dollars annually.

This was just from a very small market; the profits could double if they were to break into other major markets.

"Also, the film company called. Some talent agencies in Stick Country have reached out to them, expressing interest in having their artists participate in our show. They asked for your opinion," Li Tuo reported another matter.

Ever since "The Life We Long For" aired in Stick Country, not only did the name Feiyang become memorable to everyone, but the singers and movie stars who participated in those episodes also became wildly popular, so many talent agencies saw potential in this program, and now they would gladly pay to have their talents participate in the filming.

Shen Yunfang had considered this scenario, "Okay, but we can’t take on pure newcomers right now, after all, our program has already made a name for itself, we can’t be the ones to damage our own brand."

Li Tuo nodded, indicating he understood.

"However, it’s not that we can’t make some adjustments, our program was originally designed to feature one artist or one group per episode. If their conditions are tempting enough, we can modify this setup. After all, filming over two days with just one person might be somewhat monotonous. We can arrange for a veteran to bring one or a few newcomers, this way our program could be more enriched, and it also gives them a chance to mentor the newcomers." Shen Yunfang stroked her chin, calculatingly said, "Plans are made by people, aren’t they? If they are made by people, they can be changed, can’t they?"

Now, their program wasn’t like before when it had no fame; now they had built a reputation, and the roles of buyer and seller ought to be reversed. Initially, artists were picky about their program, but now they were the ones eager to come on the show.

Li Tuo looked at his boss in some surprise; he had always thought his boss was a somewhat clever, somewhat timid housewife. He hadn’t realized that at her core, she was such a cunning businesswoman. novelbuddy.cσ๓

Shen Yunfang let him assess her without any stage fright. "I’m just this kind of profit-driven businesswoman."

Li Tuo nodded, "Okay, I will communicate well with the talent agencies."

Shen Yunfang was pleased with Li Tuo’s smoothness. Her farm consisted of some honest, simple farmers, lacking exactly this kind of cunning talent.

"Don’t slack off; this success in Stick Country is just the beginning for us. We still have to continue this promotional model to sell our products to more countries. Whether our products can meet the export demand is your responsibility now." Obviously, Shen Yunfang couldn’t rely solely on Li Tuo, and the management staff couldn’t neglect their duties either. Only when everyone worked together with a united purpose could Feiyang progress even further.

"We definitely won’t have a problem here. I’ve already discussed with Manager Zhang these past two days. We’ll hire more people, take advantage of the flowering season to harvest more Honeysuckle and mushrooms, and make use of the sunny weather to dry more produce, which should definitely sustain us until next year’s flowering season," Zhao Zhiliang was the first to speak. His mountain department was responsible not just for ensuring sufficient pasture but also for the production of Honeysuckle.

"Boss, our livestock farm can just about supply pork, chicken, duck, and goose right now, but if we open up other markets, our supply might become a bit problematic."

"And it’s the same with the vegetable greenhouses here. Ten thousand boxes of vegetables a day is no small amount..."

Following that, each department shared their difficulties with the boss. Understandably so, as sales had increased, every worker at Feiyang had been incredibly busy.

Just think about sorting vegetables every night, waking up at midnight to wash, cut, and then box them, ensuring they could be displayed on the shelves in Stick Country by around eight in the morning. The workload was indeed immense.

"We’re also having a tough time with mushrooms here. The export department is asking us for mushrooms, the processing plant is asking us for mushrooms; we only have so much space, where can we get so many mushrooms for them..."