PREVIEW

... hs.

In the knowledge-sharing community, surprisingly starting a coffee business, it inevitably seems a bit "off-topic" at first. However, upon reflection, the business logic is also reasonable. Firstly, this highly overlaps with Zhihu's target customer group. According to official Zhihu data, 52.6% and 21.2% of users are located in China's top-tier, new top-tier, and second-tier cities, with a clear trend towards youthfulness.

Having been in the coffee industry for many years, Zh ...

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