The Abandoned Empress - Chapter 349

It is said that humans only reveal 5% of their DNA. The person you perceive yourself to be and the person others judge you for is determined by this 5%. No one can know what is in the hidden 95%.

In the heart of the Azure Continent lies a legendary establishment known as Origin Mall.This extraordinary store offers goods beyond imagination: a sip of its cola can instantly replenish one's vitality; its spicy snacks grant the strength to overcome powerful foes; the games it offers can accelerate cultivation progress; and its novels impart profound techniques and insights.Origin Mall boasts a vast array of offerings, catering to leisure, entertainment, dining, and training needs alike.However, there’s one rule that all visitors must remember: never cause trouble in the store. The owner, though unassuming, is unimaginably powerful.

He is a young man without a spirit root. It is believed that this denies him the chance at cultivation. However, a mysterious lady imparts a Supreme Demon Classic to him and from then on, he starts his path of cultivation.
He undergoes a total transformation to emerge as the most fearsome and powerful fiendish demon in his era, that even immortals and fiends are fearful of him, and saints are at his beck and call.
Mastering the Supreme Demon Classic is the turning point in his life. He is able to unleash his immense and divine power from within, illuminating the entire universe!

- Description from Novelupdates

In his last life, he was a superstar that dominated the entertainment circle. In this life, he is a rebellious second generation wastrel.