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MTL - Rebirth in a Perfect Era-Chapter 1716 Speed forward
Spielberg, on behalf of DreamWorks, has signed a copyright use agreement with Li Mu and has signed a strategic cooperation agreement for "Kung Fu Panda".
The overall terms may seem fair, but if you really want to dig deeper, DreamWorks has suffered a little.
Li Mu ’s approach is like a well-known celebrity eating a Bawang meal at a well-known restaurant, and then forcing a shareholding. Although it has its own traffic, in the long run, DreamWorks does lose more imagination.
But Spielberg couldn't help it. He didn't want to offend Li Mu because of a movie. After all, a movie is so powerful that its imagination space is limited. But behind Li Mu, it represents infinite possibilities.
With the signing of the contract, Makino Imaging became one of the producers of "Kung Fu Panda". In order to give the movie a boost, YY and Weibo jointly announced the news to the outside world.
Subsequently, Panda Bear is about to star in the news of the DreamWorks animated movie "Kung Fu Panda" and swipe the screen around the world.
The cartoon character's cross-border cooperation is the first time in the history of Hollywood.
Since the project of "Kung Fu Panda" has just begun at DreamWorks, the outside world hasn't heard any movement at all, so I thought it was a movie customized for Panda Bear by Li Mu.
The concept of customizing a Hollywood-level animated movie for a cartoon image shocked the whole world. It sounded like it was a university built for a child, but people were surprised when they thought of Makino ’s wealthy technology. I can accept it.
As for the fans who like panda bears, they naturally feel extra happy. Although they don't know what the plot of the movie is, just the name "Kung Fu Panda" is already very exciting.
After the news that Panda Bear starred in "Kung Fu Panda" came out, Li Mu and Spielberg immediately achieved a win-win situation. Spielberg also saw the strong fan effect of Panda Bear from social networks and news media. There is such a powerful The fan base is the support. As long as "Kung Fu Panda" reaches the first-class production level, then 1.5 billion US dollars at the global box office should not be a problem.
As for the production cost of "Kung Fu Panda," DreamWorks previously estimated it to be about $ 100 million.
However, in almost all movies, the budget before starting will be lower than the actual cost. Almost every director will increase investment in the actual operation process, so after the production of "Kung Fu Panda" is completed, the cost should increase by another 2,000. Ten thousand dollars.
At 1.5 billion US dollars at the box office, compared to the 120 million US dollars cost, the income ratio is extremely optimistic.
So Spielberg immediately adjusted the focus of DreamWorks 'current work, and raised the priority of "Kung Fu Panda" to the first place. That is, from now on, DreamWorks' main job is to produce "Kung Fu Panda". .
After all, DreamWorks is a top animation label with extensive experience and immediately made work adjustments. The original scene selection team that originally planned to do real-life selection in several provinces in southwestern China, immediately turned the horse, and most people rushed to Bashu, especially It is Jiuzhaigou and Wolong Town.
Jiuzhaigou was recommended to Spielberg by Li Mu. The Peace Valley in "Kung Fu Panda" is also located in mountains and rivers with a strong Chinese style, but for Chinese people, that style is too common and not representative enough.
Therefore, Li Mu suggested that when Spielberg did the scene architecture, he should refer to the scenery of Jiuzhai, especially the water there.
In addition to Jiuzhai and Wolong, Li Mu also recommended Huangshan to Spielberg. Li Mu has traveled a lot in mountains and rivers in his lifetime. In his eyes, the most immortal is Huangshan.
So Spielberg immediately instructed the scene selection team to divide a small team and go to Huangshan to take a look.
Therefore, Li Mu hopes that in the future "Kung Fu Panda", the majestic mountains of Huangshan Mountain and the magical lake of Jiuzhai will be integrated into the freehand landscape painting of Huaxia to make the artistic conception deeper.
Spielberg fully accepted Li Mu's suggestion. This time, he hurried to Huaxia to let Spielberg understand a truth. The truth is very simple. In any case, Li Mu must be satisfied.
Li Mu was not idle, he immediately asked the team to shoot and make a new version of the panda bear emoji package. This time, in order to highlight the "Kung Fu Panda", the shooting team specially set up a martial arts scene and let the panda bear shoot a A series of expressions related to "Kung Fu", but these expressions have also been exaggerated, and they did not deliberately make the panda bear a master of kung fu, but instead shaped it into a waste of kung fu.
For example, panda bears practiced on plum piles, but they fell down heavily; the method of consecutive exercises in front of the wooden piles was beaten by the wooden piles because they were too clumsy.
In addition to the expressions related to Kung Fu, the team has added some funny, playful, bad, and cute expressions to avoid a single style for this updated expression pack.
After this set of expressions came out, the popularity of Panda Bear and "Kung Fu Panda" on the Internet was further increased.
...
Just when the news of "Kung Fu Panda" was high, the Taiwan leaders of Shonan Satellite TV realized this powerful cultural IP.
For more than a year, Shonan Satellite TV has received a lot of help from Li Mu. The popularity of "Super Girl" helped them open up a new world of draft shows, and "Living for Life" hit the air, putting them in the variety show field of reality shows. It is also ahead of other domestic TV stations.
Now, as the lunar calendar approaches, the first season of "Living for Longing" is about to end, and Shonan Satellite TV is planning to plan a new variety show, and they are focusing on the panda bear that is now becoming popular.
Right now, there is a reality show on the international market that is very popular. Its English name is "TheAmazingRace". The general routine is to select a few groups of guests and then take them to travel around the world. Tasks, there will be many competition-type units in the show. Every once in a while, one or two teams will be eliminated, and then new teams will be filled in.
Each season of "TheAmazingRace" is like a football league. After a series of games, the last group of winners is left after the series is eliminated. The production company has prepared a generous bonus for the winners in order to improve the program for them. Attractive.
This program has been broadcast on Hong Kong and Taiwan. Travel Satellite TV also started broadcasting last year. The ratings are very good. This program is different from general variety shows. Most variety shows are indoor programs. ", The venue of each season is also fixed, but" TheAmazingRace "is different, it is characterized by never repeating the scene, both the player and the program are constantly changing the scene, moving forward, so the program rhythm is very tight and exciting .
After the success of "Longing for Life", Shonan Satellite TV wanted to continue to develop new variety shows to expand their advantages, so their leadership suddenly developed a concept of the show, and they wanted to move the model of "TheAmazingRace" in , And then make a domestic version of "Fast Speed".
Since it is the domestic version, the shooting of the first season is naturally the most suitable in the country. Now, Li Mu is using panda bear to promote the domestic panda travel route, which has inspired the leadership of Xiangnan Satellite TV. They think The best option is to take advantage of the popularity of the panda travel route and come to a "speed forward" of a panda travel route.
In their plan, they planned to invite 12 guests to form 6 teams. These six teams set off from Yanjing as the starting point, and went all the way from Yanjing to Sichuan.
In the first season, they wanted to divide into 10 episodes, including Yanjing Phase I, Hebei Province Phase Two, Jin Province Phase Two, and the Yellow River Phase One, and then entered Shaanxi Province for two phases and Bashu for two phases.
They hope to use the elements of the panda bear throughout the show, and even hope to co-produce with Makino Imaging, because they know the strength of Li Mu's TV show production, and they are more interested in Li Mu ’s powerful resources in publicity and promotion. With the cooperation of both parties, the future ratings of this program must be bursting.
So they immediately convened a meeting to discuss the feasibility of the whole plan. At the meeting, everyone raised their hands to pass the resolution. Then, after determining the details, they found Chen Wan, who has become a sister of Xiangnan Satellite TV.
Chen Wangang just entered the meeting room, and the director told her with a smile: "Chen Wan ~ www.novelbuddy.com ~ I came to see you today. I have a major task to ask you."
Although she didn't know what the task would be, Chen Wan nodded immediately and said, "Director, please tell me."
The director said, "We have planned a variety show, and I will let Director Wang introduce it."
At this time, the senior executive called Director Wang probably introduced the overall idea of "Fast Speed".
After his introduction, the director said, "Chen Wan, you have the deepest relationship with Li Mu. I hope you can communicate with him on behalf of the station. There are three main demands. One is to use the image of a panda bear, and The second is the concept of the panda tourism route. The second is to hope for the support of Li Mu's promotion of resources. The third is to hope to be co-produced with Li Mu's Makino Image for mutual benefit. "
Chen Wan nodded immediately and said, "The idea of this show is great, and it can indeed be promoted with Li Mu's panda tourism. I think Li Mu will not refuse."
Then, Chen Wan said, "I'll call him later."
The director said in a hurry: "I'm afraid it's not clear to call on such a big matter, and it can't highlight sincerity. Otherwise, you can see when Li Mu has time, and have a time to meet with him for a chat. I Let Director Wang bring the main creative team to meet him with you and see if Li Mu has any good suggestions for us. I think his thinking mode is very advanced. No one can think of a farmhouse program like "Living for Life". It set a record for ratings of domestic variety shows other than draft shows. Currently, the two programs with the highest variety shows in the country, Supergirl and Longing for Life, are the creative ideas of Makino Imaging. I believe they have a way to make "Fast Moving Forward" change Better and better! "
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