MTL - Rebirth in a Perfect Era-Chapter 1717 Copyright No. 1

For a TV station like Shonan Satellite TV, everything is based on the word ratings. m.

The main income of a TV station comes from advertising, and the level of advertising revenue depends entirely on the audience rating. The higher the audience rating, the more valuable long advertisements are.

In addition, the performance evaluation of TV station leaders is also closely related to the ratings. How much money the staff behind and behind the TV stations can earn and how well-known they are depends entirely on the TV ratings.

As for how to improve the ratings, in most cases, there are only two ways.

One is to increase the ratings through film and television dramas, such as "Returning Pearls" and "Meteor Garden", which are all super popular models that have appeared on TV screens in recent years. As long as you get the broadcasting rights, you will definitely earn Ratings.

However, the chances of a TV show being a blockbuster are small, and if the blockbuster is calculated, it may not be exclusive to itself. Sometimes the exclusive broadcast rights of the blockbuster are taken away by competitors, which will also have a negative impact on TV stations. After all, most families have a TV screen, and when they see someone else, they naturally don't see themselves.

The second is to increase the ratings through variety shows. Shonan Satellite TV's "Happy Camp" has always been the pillar of the variety show in Taiwan. The ratings are very high, but a variety show is not enough, because general variety shows are only available once a week. The first period is only about two hours, so if you want to increase the ratings by variety shows, you must have at least two or three variety shows.

At least from Friday night to Sunday, the three days of prime time must be lined up. As long as the three prime hours are won, the advertising income will be enough to get rich.

Now, in the eyes of the leaders of Shonan Satellite TV, they have "Happy Camp" and "Living for Life". If they can move forward at a faster speed, that would be a perfect combination.

Three programs, from Friday night to Sunday night, two hours of prime time each night, and the three programs are very different in style, one is a star entertainment show mainly in the studio, mainly for funny entertainment ; One is an outdoor reality show with warmth and leisure, which is recorded in rural farmhouses; and another is a fast-paced, high-intensity, intense reality show, which is recorded mobile in the country and around the world.

Such three programs are really moving, quiet, leisurely and exciting. If it is done, then the three golden evenings from Friday to Sunday will be firmly controlled by Xiangnan Satellite TV.

However, it ’s not easy to make “Fast Moving Forward”. Shonan Satellite TV has never done this kind of program with frequent location changes and extremely fast paces. This has very high requirements on the production team. According to preliminary estimates, such programs are just In a city, at least dozens of seats need to be prepared. Each of the six groups of guests needs several cameras to take pictures. In addition, various transportation task sites also require a large number of fixed seats. The entire shooting, logistics, and coordination team will be very large.

This is very much like letting a regiment head to command a group army to fight. The second problem is whether the situation is uncontrollable or not is the biggest problem.

Moreover, if such a program is done well, it can have a long life, so the first season is particularly important. The higher the height of the first season, the greater the success of subsequent programs may be.

Therefore, Shonan Satellite TV did not dare to take the initiative, and they even hoped to cooperate with Li Mu's Makino Imaging to bundle a powerful booster rocket in advance.

Chen Wan helped Xiangnan Satellite TV obtain a lot of resources from Li Mu, so as soon as the intention to cooperate with Li Mu emerged, the leadership took Chen Wan as the best candidate for negotiation.

Naturally, Chen Wan did not reject the arrangement in the stage. She called Li Mu as soon as possible after the meeting.

Li Mu heard on the phone that Chen Wan was coming to Yanjing to discuss cooperation with herself, and immediately happily agreed and laughed: "What cooperation is there? You can take the contract directly and I will sign it for you, but when you come, you have to Apply for a few more days and come to Yanjing to accompany me. "

Chen Wan smiled shyly and said, "You busy man still need me?"

Li Mu said with a smile: "I was quite busy a while ago, but recently I'm fine. I don't need to leave Yanjing for the time being, but I should go to the United States again after a while."

"Want to go to the United States?" Chen Wan asked in surprise: "Why did you go to the United States so often during this time?"

Li Mu said: "There are plans to acquire several car brands from Ford. One of my partners there will soon touch Ford first. If he goes well, I will go to the United States and follow them. Interview. "

Chen Wan said, "It's okay to apply for a few more days, but the key is that this time the stage didn't let me pass by myself. I also had a director and several of his subordinates with me."

"It doesn't matter," Li Mu said, "whenever you want, you can talk as you please. The process is normal, as long as you come."

"Well," said Chen Wan with a slight fever on her face, and whispered, "We will pass early in the morning. If you have time, you can arrange a talk. If you don't have time, you can wait the day after tomorrow. We can wait."

Li Mu said: "Then we will have a feast tomorrow at noon. I will eat and talk. In addition, you don't have to book a hotel. I arrange it here. You will tell me how many people will stay and how many rooms."

For Li Mu, Chen Wan brought her colleagues and she had to arrange the scenes. This was not only for Chen Wan's face, but also for Xiangnan Satellite TV to know how much she valued Chen Wan. Chen Wan will be honored when working together.

Chen Wan also knew Li Mu's intentions, but the relationship between them was so close that she was not polite to Li Mu.

...

The next day, Chen Wan and five colleagues flew to Yanjing on a 9am flight.

Li Mu asked Makino's convoy to send several business cars to the airport to greet him.

Because Makino Technology has many in-depth cooperative relationships with many five-star hotels in Yanjing, Li Mu directly arranged them to stay at a five-star hotel closest to Makino Technology, and at the same time let the catering department prepare boxes. It is used to clean the air for six people.

Around 11:30, Chen Wan and five colleagues arrived at the hotel. They went to the room to put down their luggage and rest for a while. At 12:30, they arrived at the high-end box of the catering department according to Li Mu's arrangement.

Li Mu took Li Ziwei, Ning Hao and Makino Imaging to the box ten minutes in advance.

When Chen Wan finished her makeup and came in with five colleagues, Li Mu stood up for the first time to welcome him warmly.

For Chen Wan's five colleagues, the world's top entrepreneurs and rich men personally entertained them, and indeed they were flattered. They could at least spend one or two years with relatives and friends.

Li Mu greeted everyone enthusiastically, Chen Wan introduced them one by one, and Li Mu introduced them to his colleagues. Then the two sides sat down and drank a few glasses of red wine before they started. Into the title.

Since it was a dinner table, Chen Wan's colleagues were embarrassed to talk directly to work, or Li Mu first started and asked Chen Wan: "Sister Wan, you come to talk to me about the cooperation of variety shows this time, what exactly Cooperation, can you introduce it first? "

Chen Wan nodded and said, "This program has been followed up by Director Wang. Let Director Wang introduce you in detail."

Director Wang hurriedly said, "General Manager Li, let me talk to you about it."

"Director Wang, please."

"This time, we want to make a domestic version of the American" theamazingrace "..."

Speaking, Director Wang introduced the whole plan to Li Mu in detail.

After listening, Li Mu nodded in approval and said, "I think your idea is great. There is currently no variety show in China that really runs, makes noise, and is hilarious. The format of this show can fill a gap. . "

"Theamazingrace" can be said to be the initiation of a competitive reality show. Looking back, the running men and extreme challenges in the back are variants of this program. The purpose of the program is: first, strong competition; second, outdoor Recording; third, the location changes each period; fourth, the rhythm is extremely fast.

If you make "theamazingrace" now, and let the audience get used to this program style, then it will be easier to want to be a running man, at least the audience has a similar experience, it will be easier to accept.

Moreover, Shonan Satellite TV wanted to integrate the first season of "theamazingrace" into the panda tourism route, which was right in the arms of Li Mu.

This is a good opportunity for mutual benefit. Although it seems that Hunan Satellite TV may be cheaper as a whole, it is a matter that you earn 1,000 and I earn 600. The whole is a good thing, and Chen Wan ’s face is There is absolutely no reason to refuse.

So Li Mu asked his most concerned question: "Director Wang ~ www.novelbuddy.com ~ Have you talked to the original company of" theamazingrace "? Has the copyright authorization been obtained?"

Director Wang froze, and then said, "This should not require authorization, right? We borrowed from their program format and slightly modified it, there should be no problem."

Li Mu immediately shook his head with a full face and said, "In the future, we may be exposed to many overseas variety shows. If we open up the plagiarism, then the domestic variety show market will be full of infringement, so I suggest that we must regulate copyright First of all, from us, we must have a clear and clear copyright authorization chain. In this way, other TV stations will do similar things in the future, and it will be discouraged. Otherwise, once someone starts the infringement, everyone will follow. Are used to it. "

Li Mu has been working on the formalization of copyright, so if Shonan Satellite TV is not going to get the authorization of "theamazingrace", he will never do this. Otherwise, it will be equal to Makino ’s efforts to combat piracy while working with Shonan. Satellite TV joint infringement, he would never do such a thing.

Director Wang also remembered the copyright struggle that Li Mu has been doing. He hurriedly said, "General Manager Li is right. This is our negligence. So, we must communicate with the original company in the United States. We must get the copyright. You do n’t need to. Worry, let's talk about specific cooperation and let us handle the matter of copyright. "

Li Mu nodded and said, "Since it is a joint production, then the copyright costs will naturally have to be jointly borne. If you talk to the original company, I believe that it will also bring in the copyright for only one million dollars. For variety shows, such a little money is really nothing, a naming fee is several times that. "

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