MTL - Rebirth in a Perfect Era-Chapter 1718 3 principles

The reason why we insist on the copyright issue is because in Li Mu's view, copyright is the most important core of the cultural and entertainment industry.

Take the film industry for example. Why are the commercial films on the mainland slow to start and the market development to be slow? The reason is that, in addition to the level of consumption of the public is not high enough, the lack of copyright protection is also a huge problem.

The director managed to bring in millions of millions. Before a movie was released and it was not shown in the cinema for two days, pirated disks of five dollars on the street blossomed everywhere, and even five cents a day could be rented from pirated video stores. In this case, all the director's efforts are serving the piracy industry chain, which has led to the slump in the box office of the film. Whoever shoots and pays for it, the commercial film market cannot naturally develop well.

The music industry is also the same. When pirated tapes and cds were rampant in the early years, the genuine copies were crushed. Later, the pirated tapes and cds were destroyed, and online piracy came out again. It was destroyed, and the people were used to listening to songs without paying. At this time, the genuine version can only take the free route, so that later, there are no stars who are willing to release the album.

Take Zhou Jielun, for example, in the early years, one album a year, struggling to write dozens of songs into one album, and then sold millions of genuine copies, pirates may have bought tens of millions Even more, and then later all the music is free online, when singers are forced to rely on traffic to make money, a dozen songs to release an album at a time, it becomes a fool's talent.

Instead of trying to smash more than a dozen songs in a few years, it is better to release one single in a few months, one after the other, so playing can also ensure a consistent exposure, much better than the release album, anyway, the physical album can not sell much .

So after 2015, there are no other audio and video stores in the streets and lanes. It has long been the product of being eliminated by the times. Most of the singers are busy with traffic, making movies, announcements, reality shows, and who else. Time to write songs? Recording songs?

Feeling that the heat is going down, and the notification fee is going to be reduced. Hurry up and make a single release, hot search buy and buy, brush up the charts, reheat the heat, and you can get it again in the next few months. With high notification fees made money everywhere.

This harsh environment has caused those musicians who are devoted to making music to become more and more "lost." Therefore, the phenomenon of bad coins expelling good coins has formed. No one concentrates on making music, so the level of the entire pop music has dropped greatly. The saliva song runs wild.

The reason why Japanese comics can be so great is inseparable from the good domestic market environment. In Huaxia, a market of more than one billion people, a single volume of more than 100,000 copies can be considered a hot book. Many books are published. When the company prints, it only dares to print 6,000 or 8,000 copies when it is turned on. Why? Because if you print more than you can sell, it will become an inventory book, and you can only sell waste paper in the end.

However, there are only over 100 million people in Japan. A national cartoon can sell more than 100 million copies in China. What is this concept? Human hand book concept.

The total domestic sales of One Piece exceeds 300 million copies, which is the concept of two manual books.

It is precisely because of such a good genuine market that cartoonists can have money to make money, so they can support so many comic writers. In contrast, in addition to some well-known best-selling authors in the country, there are several people who can support themselves through physical books. writer? Liu Cixin did not earn much money after writing so many books before the "Three Body" won the prize. He even sold the film and television rights of the "Three Body" early on at a price of 100,000. If he publishes it, he can earn hundreds of dollars. For tens of millions, the film and television copyrights of "Three Body" will naturally not be sold so cheaply and hurriedly.

Therefore, in the final analysis, genuine is the best way to cultivate the market.

The director of Xiangnan Satellite TV did not expect Li Mu to have such strong requirements for copyright, but he did not dare to refuse Li Mu, or sloppily with Li Mu on this issue, so he agreed very easily.

Having negotiated the premise of copyright, Li Mu nodded with satisfaction, saying, "Since the consensus on copyright has been reached, let's talk about specific program planning."

Then, Li Mu said, "You want six groups of guests and twelve people. I don't have any opinions. There are too many people and it's too few people and they don't seem lively. I think twelve people are fine, but I personally It is suggested that you add another group, that is, locate the number of fourteen people. In this way, starting from the first episode, the seventh-ranked player group will enter the waiting list. "

"People who enter the waiting room will be subject to additional penalties in the next episode, such as time penalty. In this way, their second episode is out of natural disadvantage, which forces them to go all out in the second episode because If they are still in the last place after the two periods, they must be eliminated. If the total score of the second period can catch up, they can be eliminated. In this way, each period will add an elimination crisis that makes the audience nervous and exciting. "

Director Wang thought for a while, and nodded, "General Manager Li's suggestion is good, and we will definitely study it carefully."

Li Mu said aloud, "In the choice of these seven groups of guests, I also hope that you can follow a few basic principles."

Director Wang hurriedly said, "General Manager Li, please."

Li Mu said, "The first basic principle is that we try to choose public figures, whether they are celebrities, well-known writers, or well-known athletes. We must have enough visibility. Do not choose passers-by because passers-by have no fan effect and are not attractive enough. . "

Director Wang pursed his lips, and said with some embarrassment, "If you choose well-known public figures and a team of 14 people, the cost may be higher."

"High?" Li Mu laughed, saying, "Makino's reputation is here, even if you don't give money, the stars will grab it. After all, the representative behind this is still very high."

Then, Li Mu said, "Of course, we can't give away money, but we can't give it too high. When the time comes, we will talk at the friendly price. There should be a lot of room for negotiation."

Director Wang was worried that the cost was high, he had his own consideration.

In terms of the experience of Shonan Satellite TV, the cost of asking a star for a single variety show is really low, such as "Happy Camp". After doing it, most of the stars are basically friendship prices or even free, and some are not well-known, even thinking about it. .

If these celebrities come to participate in a program, as long as a half-day is enough, it will not have much impact on the time and energy of the celebrities themselves, so it is very cost-effective for the celebrities.

However, for a variety show with a fixed guest for a long time, it is difficult to reduce the cost of asking the star, because the star must coordinate a schedule, such as 20 days, 30 days, during which time he will push off other work or give up Opportunity to take other jobs, the cost of doing only this job is inevitably low.

In fact, this model is more straightforward with running men as examples. For Deng Chao, Chen He, and baby, the pay for a season is very high and getting higher, and in the end, it can even reach a level that TV stations can't afford.

However, the guests from each issue, even if the coffee seats are not lower than theirs, the prices are very low, and some of them basically do not want money.

Carefully observe each guest of the running man, the guest who is the biggest coffee, almost all came to promote, to promote the most starring movie, for them, anyway, to spend half a day recording a program incidentally as an advertisement, I do not want Your money, you are also charged me, everyone is tantamount to a replacement of resources.

However, if the program team wants to replace Deng Chao resources, the other party is afraid to scold the mother.

However, Li Mu doesn't care about these. In his opinion, Makino's resources are better than any Internet company in the future, and also better than any TV station in the future. Such a giant dad has never appeared in later generations. Therefore, Makino Technology, the golden signboard, is here, and there are definitely not a few stars who are willing to participate.

This is not that Li Mu is trying to save money, but that Li Mu does not want to cultivate the bad habits of high-paid stars from the beginning.

An actor came to record a season of reality shows, and after less than a month of running and playing, he would have to earn tens of millions, and he was afraid he would not lose his mind.

Next, Li Mu said: "The second basic principle is that our guests must be positive enough, and three views must be positive. There must be no negative news. Once negative news appears, it must be removed in time and never tolerated."

There are many stars like the clowns in the future. Stars with misbehavior, discrediting the country and distorting history often appear. Once such a star appears, Li Mu will never let him cooperate with Makino Technology in any form, even if he voted for him. For a movie worth hundreds of millions, he must be resolutely replaced and blocked to the end. This is his principle.

Director Wang naturally has no opinion on this, and nodded repeatedly: "General Manager Li, I totally agree with this."

Li Mu nodded and said: "The last basic principle ~ www.novelbuddy.com ~ is to match well. For example, we cannot get 14 actors up or 14 singers. If the roles are similar, The audience will feel aesthetic fatigue, so we must give each group of guests a unique label. The seven labels cannot be repeated. "

Speaking of this, Li Muton paused and said: "For example, the first group chooses young idol actors, the second group chooses young girl singers, the third group chooses old drama bones and young debut young, the fourth group can Find a pair of professional athletes, such as table tennis, badminton or other athletes who have won the Olympic championship. In the fifth group, we can find two best-selling authors, the sixth group find a pair of entertainment fathers and sons, and the seventh group find a pair. Newlyweds, in this way, everyone will be different and have their own characteristics, so the audience will feel more attractive. "

Ning Hao interjected at this time, saying, "General Li, I ask a question."

Li Mu nodded: "You said."

Ning Hao said, "If professional athletes are brought in, will it be unfair to other groups?"

Li Mu laughed: "This is a problem, but it mainly depends on how we set up tasks. At that time, the tasks of the competition must not be all physical competitions, but also with various mental competitions, hands-on ability competitions, and performance competitions. In this way, we can Flatten everyone's strengths. "

"For example, the first episode of the show has mazes, extreme sports challenges, answers, and even performances. Then, no one group of players can guarantee an overwhelming advantage. As a result, the competition is more promising."

Director Wang nodded and agreed: "In fact, we have also studied this program, and think that the most important thing is the planning of the program. The planning must be perfected to make a good effect." / 3_3245 /

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